Course List

Course Outlines

Course List




  • MKTC 1000 Principles of Marketing 3 cr.
  • MKTC 1100 Fundamentals of Sales 3 cr.
  • MKTC 1120 Sales Management 3 cr.
  • MKTC 1150 Consumer and Professional Buying Behavior 3 cr.
  • MKTC 2000 Advertising Practices and Procedures 3 cr.
  • MKTC 2010 Advertising Campaign Management 3 cr.
  • MKTC 2105 Marketing Communications Writing 3 cr.
  • MKTC 2310 Public Relations 3 cr.
  • MKTC 2505 E-Marketing 3 cr.
  • MKTC 2506 Digital Marketing 3 cr.
  • MKTC 2507 Digital Media Tools 3 cr.
  • MKTC 2511 Web Development for Marketers 3 cr.
  • MKTC 2515 Digital SEM and Analytics 3 cr.
  • MKTC 2520 Video Content for Marketers 2 cr.
  • MKTC 2550 International Marketing 3 cr.
  • MKTC 2600 Marketing Research 3 cr.
  • MKTC 2710 Innovations in Marketing 2 cr.
  • MKTC 2719 Social Media B-to-B Marketing 3 cr.
  • MKTC 2815 Business Law 3 cr.
  • MKTC 2900 Portfolio and Interviewing 1 cr.
  • MKTC 2970 Marketing Internship cr.
  • MKTC 2980 MKTC SPECIAL TOPICS cr.