Business Marketing

Business Marketing

Program Overview

Awards/Outcomes Credits Location
 Business Marketing - A.S. Degree 60 cr. Rosemount  |  Online
 Business Marketing Specialist - A.A.S. Degree 60 cr. Rosemount  |  Online
 Marketing Communications Specialist - Certificate 28 cr. Rosemount  |  Online

Major Description

Marketing is a vast field with room for multitudes of professions. Experts estimate that more than one-third of all Americans have marketing activities in their positions.

Marketing Communications Specialist: This certificate provides knowledge of all general marketing concepts including strategic planning, consumer buying behavior, event planning, sales, e-marketing, public relations, global marketing, product and service development, advertising, promotions, logistics, and marketing research. Graduates are versed in determining strategic efforts to reach their markets, organizing events, coordinating the distribution of products, planning advertising and promotional campaigns, establishing strong web presence for their organizations, and researching to assist in market planning.

Business Marketing: This program provides knowledge of all general marketing concepts, as mentioned in the Marketing Communications Specialist certificate, along with management concepts, budgeting and accounting, strategic planning, business laws and ethics, and proposal writing. Graduates are versed in managing projects, determining strategies to reach their markets, coordinating the distribution of products, planning advertising and promotional campaigns, establishing strong web presence for their organizations, and researching to assist in market planning.

Credit for Prior Learning (CPL)

This program offers Credit for Prior Learning (CPL). Seek credit for life experience to accelerate your progress toward a degree, diploma, or certificate. Read More...

Work Environment

Often a key department to the success of any business, marketing professionals work to develop strategies to meet the overall goals of the organization. Marketers can have creative or project management positions within a department because both are needed to grow an organization. Professionals tend to work under deadlines set from managers, vendors, or themselves. Travel or relocation can be part of the job. However, improved technology continues to increase telecommuting from home offices, which along with teleconferencing, has reduced travel requirements.

Related Programs

Visit our Business & Management page to explore programs related to Business Marketing.

Business Marketing Advisor & Instructors
Susan Kingsbury
Carie Statz
Portrait Placeholder
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Program Costs*

Business Marketing
  Business Marketing
A.S. Degree – 60 credits
Business Marketing Specialist
A.A.S. Degree – 60 credits
Marketing Communications Specialist
Certificate – 28 credits
Tuition $168.95/cr. $168.95/cr. $168.95/cr.
Fees $20.81/cr. $20.81/cr. $20.81/cr.
Textbooks $1,000 $1,400 $1,088
Grand Total $12,385.60 $12,785.60 $6,401.28

*Estimated amounts based on 2014–15 tuition and fees.

Put Your Tuition on Ice!

That's right. Tuition will remain the same for the next two years, making your degree even more affordable. Learn more about the tuition freeze.

Scholarship Opportunities

Each year, Dakota County Technical College and the DCTC Foundation make more than $200,000 in scholarships available to our students. Students are encouraged to create an account and apply for scholarships online.

Work-Study & Student Worker Positions

Students looking for ways to help finance their college education can find part-time jobs on campus with various DCTC departments and programs. Deliver your completed Work-Study Application to the Office of Scholarships and Financial Aid and search for openings at College Central Network Services. For more information, you can review Work Study Procedure.

Financial Aid

Step 1: Apply now for financial aid. Complete the Free Application for Federal Student Aid (FAFSA)
DCTC's Federal School Code: 010402

Step 2: After receiving an official award letter from DCTC, you may apply online for a Federal Stafford Student Loan. Visit the Loans page for more information.

Financial Aid Inforgraphic
See yourself in the Business Marketing Program at DCTC!

Testimonials

Business Marketing
"Overall, DCTC is a good place to go. It has built a base for where I'm able to go – to this day."
Christian Ostergaard
2007 Business Marketing Graduate

Khristin Sutton
Khristin Sutton
Business Marketing Graduate
Marketing Consultant, HealthPartners
"The curriculum was right on point with many of the strategies and tactics directly impacting the work I was already doing… I'm so grateful, every single day, that I decided to go back to school."

I was nervous about going back to school after 20 years, but I actually enjoyed being a student again. Learning new things that I could immediately apply to my work was exciting. The curriculum was right on point with many of the strategies and tactics directly impacting the work I was already doing.

Everything I've learned is completely relevant to the job I do and then some. I've been able to apply so much of my work in class to real-world scenarios. I also enjoyed some of my elective classes where I was able to incorporate some fun learning subjects that I probably wouldn't have otherwise.

I'm not sure people know how robust the program offerings are at DCTC. I'm not sure if I even realized how broad the range was until you start meeting other students and learn about the programs they are in. I also feel strongly that DCTC has some of the best professors. They are relatable, open, knowledgeable, patient and all-around great people. It was a pleasure to be in their classes! I'm so grateful, every single day, that I decided to go back to school. You'll learn exactly what you'll need for a successful career in marketing!

See yourself in the Business Marketing Program at DCTC!

Employment

Business Marketing

Employment in business marketing related fields made the top lists for best-paying careers and fastest employment growth. In Forbes, Marketing and Sales Managers made the Top 20 Best-Paying Jobs for Women in 2013 with a median annual earning of $58,000. In the latest Economic News Release from the U.S. DOL Bureau of Labor Statistics, employment in the business marketing field is among the top 30 occupations with the fastest projected employment growth by the year 2020. BLS: "Employment growth will be driven by an increased use of data and market research across all industries in order to understand the needs and wants of customers and measure the effectiveness of marketing and business strategies."

Often a key department to the success of any business, marketing professionals work to develop strategies to meet the overall goals of the organization. Marketers can have creative or project management positions within a department because both are needed to grow an organization. Professionals tend to work under deadlines set from managers, vendors, or themselves. Travel or relocation can be part of the job. However, improved technology continues to increase telecommuting from home offices, which along with teleconferencing, has reduced travel requirements.

Salary Data

Potential Job Titles

  • Commercial Marketing Specialist
  • Marketing Administrator
  • Marketing Coordinator
  • Brand Manager
  • Business Development Specialist
  • Media Planner
  • Sales Manager
  • Project Manager
  • Sales Specialist
  • Online Marketing Coordinator

Gainful Employment Reports

See yourself in the Business Marketing Program at DCTC!

Transfer Options

Business Marketing

Articulation Agreements

Articulation Agreements are formal agreements between two or more colleges and universities to accept credits in transfer toward a specific academic program. DCTC has articulation agreements in place for this program with the following schools:

Transfer To Degree Major Offered  
Concordia University, St. Paul BA Marketing and Innovative Management View
Concordia University, St. Paul BBA Marketing View

Credit for Prior Learning (CPL)

This program offers Credit for Prior Learning (CPL). Seek credit for life experience to accelerate your progress toward a degree, diploma, or certificate. Read More...


Transfer Resources

TransferologyDo you want to see how your courses transfer to programs at participating colleges and universities? Add the coursework you've taken and use Transferology to find out how it might transfer to any of the participating schools in the Transferology network. Get an account and create a plan now!

 

Minnesota Transfer.orgMN Transfer.org Your official guide to a seamless transfer experience in Minnesota Higher Education.

Transferring to DCTC?

Whether you're a veteran of the U.S. Armed Forces or an international student or transferring from high school or a four-year university, DCTC will help you through the process. Visit our Transfer Students page for more information.

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News & Events

Business Marketing

The Business Marketing program at DCTC is active throughout the year and makes headlines in college publications. Read about student and alumni success, as well as, accomplishments of our business marketing instructor.

Business Marketing in the News

Business Marketing on Social Media

Visit Early Childhood & Youth Development on Facebook

Like us on Facebook for an inside view of the program.

Visit Early Childhood & Youth Development on Twitter

View the DCTC Marketing Program feed.

See yourself in the Business Marketing Program at DCTC!

Clubs & Organizations

Business Marketing

DCTC features active, industry-relevant clubs for Business Marketing students right on campus. Getting involved in these clubs allows you to make the most of your college experience and gives you an edge when seeking employment in the business marketing field. The following club is open to all Business Marketing students:

American Marketing Association (AMA) Club
The DCTC AMA club offers students an opportunity to gain leadership skills by holding important positions within the club. Members are active in community service projects, networking with the professional membership, attending both regional and national AMA sponsored events and using membership resources for marketing trend information and job searches.

For a complete list of extra curricular opportunities at DCTC, visit our Campus Life page.