Business Marketing


Employment in business marketing related fields made the top lists for best-paying careers and fastest employment growth. In Forbes, Marketing and Sales Managers made the Top 20 Best-Paying Jobs for Women in 2013 with a median annual earning of $58,000. In the latest Economic News Release from the U.S. DOL Bureau of Labor Statistics, employment in the business marketing field is among the top 30 occupations with the fastest projected employment growth by the year 2020. BLS: "Employment growth will be driven by an increased use of data and market research across all industries in order to understand the needs and wants of customers and measure the effectiveness of marketing and business strategies."

Often a key department to the success of any business, marketing professionals work to develop strategies to meet the overall goals of the organization. Marketers can have creative or project management positions within a department because both are needed to grow an organization. Professionals tend to work under deadlines set from managers, vendors, or themselves. Travel or relocation can be part of the job. However, improved technology continues to increase telecommuting from home offices, which along with teleconferencing, has reduced travel requirements.

Potential Job Titles

  • Commercial Marketing Specialist
  • Marketing Administrator
  • Marketing Coordinator
  • Brand Manager
  • Business Development Specialist
  • Media Planner
  • Sales Manager
  • Project Manager
  • Sales Specialist
  • Online Marketing Coordinator

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