Digital marketing is using the right techniques to allow a marketer to promote in a digital world. While the basics of marketing still apply, digital marketing isn't just another new channel for marketing. It's a refreshingly new approach to marketing which offers a unique understanding of consumer behavior through a digital world.
Today's marketers must be well versed in social media, mobile marketing, analytics and more. Whether you are a recent graduate, accomplished marketing professional or looking to change careers, the Digital Marketing program will provide you with the knowledge and skills to advance your career.
You will learn a solid foundation of basic marketing concepts while obtaining a solid grasp of digital marketing management and strategies. This program combines theory with practical real-world experience.
|Digital Marketing Specialist
A.A.S. Degree – 60 credits
That's right. Tuition will remain the same for the next two years, making your degree even more affordable. Learn more about the tuition freeze.
Each year, Dakota County Technical College and the DCTC Foundation make more than $200,000 in scholarships available to our students. Students are encouraged to create an account and apply for scholarships online.
Students looking for ways to help finance their college education can find part-time jobs on campus with various DCTC departments and programs. Deliver your completed Work-Study Application to the Office of Scholarships and Financial Aid and search for openings at College Central Network Services. For more information, you can review Work Study Procedure.
Step 1: Apply now for financial aid. Complete the Free Application for Federal Student Aid (FAFSA)
DCTC's Federal School Code: 010402
Step 2: After receiving an official award letter from DCTC, you may apply online for a Federal Stafford Student Loan. Visit the Loans page for more information.
Digital marketing uses all sorts of digital media for marketing products, including television, radio, internet and social media. A digital marketing specialist oversees the implementation of different digital media programs for clients. You will also need strong writing and grammar skills, as you may be assigned to blogging or other writing for potential clients. You will be expected to have quick turn-around on projects and be a multi-tasker. You must thrive in a entrepreneurial setting, be able to accomplish tasks on your own or as part of a team. You must be a self starter and have strong project management skills. You must already understand authentic marketing.
Articulation Agreements are formal agreements between two or more colleges and universities to accept credits in transfer toward a specific academic program. DCTC has articulation agreements in place for this program with the following schools:
|Transfer To||Degree||Major Offered|
|Sorry, there are no Articulation Agreements in place for this program.|
|Don't worry though, courses in this program may still transfer to other colleges or universities. Visit Transferology for fast and accurate course and transfer equivalency information.|
Do you want to see how your courses transfer to programs at participating colleges and universities? Add the coursework you've taken and use Transferology to find out how it might transfer to any of the participating schools in the Transferology network. Get an account and create a plan now!
MN Transfer.org Your official guide to a seamless transfer experience in Minnesota Higher Education.
Whether you're a veteran of the U.S. Armed Forces or an international student or transferring from high school or a four-year university, DCTC will help you through the process. Visit our Transfer Students page for more information.
The Digital Marketing Specialist program at DCTC is active throughout the year and makes headlines in college publications. Read about student success in design competitions, student field trips to national conferences and the accomplishments of our interior design instructors.
DCTC features active, industry-relevant clubs for Digital Marketing Specialist students right on campus. Getting involved in these clubs allows you to make the most of your college experience and gives you an edge when seeking employment in the business marketing field. The following club is open to all Digital Marketing Specialist students:
American Marketing Association (AMA) Club
The DCTC AMA club offers students an opportunity to gain leadership skills by holding important positions within the club. Members are active in community service projects, networking with the professional membership, attending both regional and national AMA sponsored events and using membership resources for marketing trend information and job searches.