Business Entrepreneur

Business Entrepreneur - Certificate

Recommended Course Sequence

Core Courses

Course Title Credits
ENTR 1170 Introduction to Small Business
Description
ENTR 1170 Students taking this course will learn what it takes to own, operate, and grow a small business successfully. The student will learn the personal traits and characteristics necessary to succeed in the fast-paced small business environment. This course will also examine the various ways small business can start. Some of these ways include starting a business from scratch, buying an existing business, or buying a franchise. Various case studies will be examined as to why some businesses fail, while other succeed. In addition, the student will identify their individual strengths and weaknesses and will learn which of these areas help or hinder the success of small business ownership. Although there is no way to 100% "failure-proof" a business, the student will learn the three main secrets to launching a small business successfully.

Credits: 2

Effective Dates: 01/08/2010 - 12/31/9999

Course Outline: ENTR1170

2
ENTR 1180 Legal Issues for Small Business
Description
ENTR 1180 This course covers all aspects of Business Law for the entrepreneur/small business owner operator. Every business owner needs to understand the legal aspects of his or her business so as to protect not only the business, but the personal assets of the business owner as well. Topics covered in this class include types of business entities and which entity is the best for his or her business, writing contracts, dealing with employees, protecting your business with legal agreements, intellectual property including patents, trademarks, copyrights, business ethics, and creating a code of ethics for your company. In addition, the student will examine the very serious business issues of sexual harassment, workplace violence, discrimination, and be able to create small business polices for each of these areas.

Credits: 3

Effective Dates: 09/30/2010 - 12/31/9999

Course Outline: ENTR1180

3
ENTR 1475 Successful Marketing Strategies for Small Business #1
Description
ENTR 1475 Students will be given a complete overview of all aspects of marketing to grow a small business. Specific topics include research, determining a target market, and selecting the right marketing tactics for a specific target customer. The student will be exposed to over 30 marketing tactics and will learn how each of these tactics can impact small business growth. The student will be exposed to various case studies and will use these to develop a marketing strategy for a specific product or service. The student will create a complete marketing plan and present that plan to the class.

Credits: 2

Effective Dates: 08/26/2013 - 12/31/9999

Course Outline: ENTR1475

2
ENTR 1480 Successful Marketing Strategies for Small Business #2
Description
ENTR 1480 Students will be given a complete overview of all aspects of using the web to grow a small business. Specific topics include web research, determining a target market, and selecting the right web marketing tactics for a specific target. Students will learn what it takes to not only build a website, but also how to market the website. The student will be exposed to all major social media platforms and will learn how to use these platforms to grow a small business. The student will be exposed to various case studies and will use these to develop a web marketing strategy for a specific product or service. The student will create a complete web-based marketing plan and present that plan to the class.

Credits: 2

Effective Dates: 08/26/2013 - 12/31/9999

Course Outline: ENTR1480

2
ENTR 1725 Sales Techniques I
Description
ENTR 1725 This course is ideal for the new business owner especially if they have never sold before. The entire sales process is clearly defined and broken down into seven steps that lead the student through all aspects of sales. Each student learns how to sell his or her own product or service and is given ample opportunity to practice selling his or her own products and services in a safe setting. In addition to learning how to sell, the student will also learn why customers buy and the six decisions a buyer makes before the sales actually closes. The student will be exposed to many actual selling situations and will learn how to identify such things as positive buying signals, negative buying signals, when to attempt a trial close, when to close, and what type of questions to ask at the appropriate time.

Credits: 2

Effective Dates: 09/30/2010 - 12/31/9999

Course Outline: ENTR1725

2
ENTR 1750 Sales Techniques II
Description
ENTR 1750 The student will learn the importance of developing a CAP (Customer Acquisition Plan) for his or her own business and will create a CAP plan that can be implemented immediately. The student will learn how to negotiate and will be able to practice negotiation skills and techniques in a safe environment. The student will learn the importance of a "win/win" negotiation and will learn the consequences when one party wins, and the other party loses. The student will be required to work on a negotiation team, and the team will be part of a negotiation role play.

Credits: 2

Effective Dates: 09/30/2010 - 12/31/9999

Course Outline: ENTR1750

2
ENTR 1860 Business Plan Development
Description
ENTR 1860 This course will give the student all the necessary tools to create a business plan that gets results. The student will, during the course of the semester, create his or her own business plan, which is the main objective of the course. The business plan process will be broken down into five areas: vision, customers product/service, numbers, and team. Numerous business plans will be examined and good points and bad points will be examined in each. Students will also be given the opportunity to present their plans to the group in a safe setting and have them critiqued for clarity and effectiveness.

Credits: 3

Effective Dates: 08/15/2004 - 12/31/9999

Course Outline: ENTR1860

3
ENTR 1900 Capitalizing a Small Business
Description
ENTR 1900 This course will provide the student with the information and tools necessary to fund a small business. The student will be exposed to various methods of raising both start-up and operating capital. These methods include bank loans, SBA loans, venture financing, and grant opportunities. The student will practice presenting his or her company in preparation for presenting to bankers and investors. Prerequisites: ENTR1800 or may take courses concurrently.

Credits: 2

Effective Dates: 08/22/2002 - 12/31/9999

Course Outline: ENTR1900

2
Total Core Credits: 18
Total Program Credits: 18