Hospitality Lodging Business

Hospitality Lodging Business - Certificate

Recommended Course Sequence

Core Courses

Course Title Credits
SMGT 1171 Strategies for Sales and Closing Success
Description
SMGT 1171 Vendor-Client relationships built on collaboration and mutual reward are the secret success strategy of today's hospitality market. The consumptive sales techniques of yesterday have no traction today. Today's customer is more trained, and technology has maximized their ability to both research and communicate. Litigation has increased. New APEX/ASTM Green Standards will soon require another layer of relationship accompanied by transparent documentation. Effective Vendor-Client relationships begin at first contact, continue through "close", and evolve into the post-sale relationship that multiplies sales. New or experienced sales professionals will benefit from hands-on case studies and simulations that address sales and closing strategies from both Vendor and Client perspectives. The exploration of both perspectives is especially appropriate in today's fluid marketplace in which most professionals will be both Vendor and Client during their career.

Credits: 3

Effective Dates: 09/30/2010 - 12/31/9999

Course Outline: SMGT1171

3
SMGT 1174 Hospitality Law
Description
SMGT 1174 At the core of hospitality law is the need to safeguard guests and internal stakeholders such as owners and employees, while minimizing liability. In an interactive environment, students will explore real-life situations and the application of hospitality law. Students will investigate preventive measures and effective decision making to limit exposure and reduce litigious activity. Study is founded in an ethical, legal, and preventative philosophy, recognizing that today's hospitality manager is the individual who most influences the legal position of the organization through effective decision making. Regulatory and business structure impacts are incorporated into the study of hospitality issues including conferences, employees guests, crime, risks, and more.

Credits: 3

Effective Dates: 09/29/2010 - 12/31/9999

Course Outline: SMGT1174

3
SMGT 1215 Negotiation Strategies
Description
SMGT 1215 Explore the challenges of negotiation. Students in this hands-on course will experience the emotions and results of successful and unsuccessful negotiation. Discuss the psychology and consequences of getting your way. Investigate the impact a win-win philosophy has on business relationships and long-term ROI. Practice changing the dialogue of negotiation and discover a blueprint that can be adopted for any negotiation. Then identify and role-play negotiation tactics that will help you to get what you want without saying NO.

Credits: 3

Effective Dates: 05/21/2014 - 12/31/9999

Course Outline: SMGT1215

3
SMGT 1660 Introduction to Hospitality and Tourism
Description
SMGT 1660 This course introduces students to the largest industry in the world - tourism and hospitality. Learn about management and operations of tourism and travel organizations such as visitor and convention bureaus, travel agencies, hotels/motels/resorts, airlines, cruise lines, tour operators, car rental companies, casinos, amusement parks and more. Prerequisites: None.

Credits: 2

Effective Dates: 08/25/2008 - 12/31/9999

Course Outline: SMGT1660

2
SMGT 1666 Lodging Operations and Coordination
Description
SMGT 1666 A lodging operation is comprised of many departments that must work together with precision to fulfill guest expectations. Course curriculum addresses the complete range of lodging operational considerations from the front lobby guest experience to the shipping and receiving dock.

Credits: 2

Effective Dates: 09/30/2010 - 12/31/9999

Course Outline: SMGT1666

2
SMGT 1670 Lodging Systems and Technology
Description
SMGT 1670 Technology is integral to success in today's lodging environment. Students will be introduced to the many systems that ensure success, including monitoring room inventory, communication, staffing, yield management and data mining to predict consumer habits. Prerequisite: None.

Credits: 2

Effective Dates: 08/25/2008 - 12/31/9999

Course Outline: SMGT1670

2
SMGT 1680 Hospitality Space and Logistics Management
Description
SMGT 1680 This course focuses on the management of products and services at hotels, resorts and other venues that hold group meetings. Achieving success of the group client's meeting goals while ensuring the property's operational efficiency and profit, is a core skill in the hospitality industry. Creating a partnership for success between the venue and the group is a significant element of today's competitive business environment. Prerequisite: None.

Credits: 3

Effective Dates: 08/25/2008 - 12/31/9999

Course Outline: SMGT1680

3
SMGT 1681 Hospitality Marketing and Consumer Behavior
Description
SMGT 1681 This course blends the study of marketing with consumer behavior and provides an applied focus on research and prediction of consumer behavior. Students will explore the power of integrating marketing and public relations techniques to influence consumer behavior.

Credits: 3

Effective Dates: 08/27/2012 - 12/31/9999

Course Outline: SMGT1681

3
SMGT 1684 Hospitality Lodging Revenue Management
Description
SMGT 1684 Revenue management key concepts and the selective applications of effective strategies and tactics have become critical for hospitality lodging operations. Exploration of revenue maximization strategies and their operational aspects provides students with a clear overview of this important discipline.

Credits: 3

Effective Dates: 08/27/2012 - 12/31/9999

Course Outline: SMGT1684

3
SMGT 1686 Hospitality Food & Beverage Management Fundamentals
Description
SMGT 1686 Food and Beverage Operations are important to the success of any lodging property. This course prepares hospitality managers by giving a concise overview of the important role that menu planning plays within operations. This course presents fundamentals of the on-premise food service operations, including on-premise catering, as well as, menu design/planning, menu pricing, menu product knowledge, recipe costing, staffing required to implement the menu, current food service trends, basic sanitation skills, and simple internal controls/reporting.

Credits: 2

Effective Dates: 05/21/2014 - 12/31/9999

Course Outline: SMGT1686

2
Total Core Credits: 26
Total Program Credits: 26