Marketing Design

Program Overview

Awards/Outcomes Credits Location
Marketing Design Specialist - A.A.S. Degree 60 cr. Rosemount
Marketing Design Specialist - Diploma 46 cr. Rosemount
Marketing Event Specialist - Certificate 28 cr. Rosemount
Marketing Communication Specialist - Certificate 28 cr. Rosemount

Major Description

Marketing is a vast field with room for multitudes of professions. Experts estimate that more than one-third of all Americans have marketing activities in their positions.

Marketing Design Specialist: This program delivers skills of all general marketing concepts including strategic planning, consumer buying behavior, event planning, sales, e-marketing, public relations, advertising, promotions, global marketing, product and service development, logistics, and marketing research, along with basic graphic design. Graduates are prepared to design visual communications materials for marketing efforts, determine strategies to reach their markets, organize events, plan advertising and promotional campaigns, establish strong web presence for their organizations, and research to assist in market planning.

Marketing Event Specialist: A marketing event specialist certificate uses knowledge in the areas of publicity, marketing communications writing, promotional marketing, budgeting, scheduling, advertising, and event planning to promote activities involving an event, such as a grand opening, open house, conference, trade show, and social event. These events are designed to bring a product, service, company, or concept to the attention of the public or a targeted audience.

Credit for Prior Learning (CPL)

This program offers Credit for Prior Learning (CPL). Seek credit for life experience to accelerate your progress toward a degree, diploma, or certificate. Read More...

Work Environment

Often a key department to the success of any business, marketing professionals work to develop strategies to meet the overall goals of the organization. Marketers with skills in creativity are often asked to organize events and design materials for their companies to promote and grow the organizations. Professionals tend to work under deadlines set from managers, vendors, or themselves. Travel or relocation can be part of the job. However, improved technology continues to increase telecommuting from home offices, which along with teleconferencing, has reduced travel requirements.

Related Programs

Visit our Business & Management page to explore programs related to Business Marketing.

Academic Advisor

Susan Kingsbury

Instructors

Carie Statz

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