Marketing is a vast field with room for multitudes of professions. Experts estimate that more than one-third of all Americans have marketing activities in their positions.
Marketing Design Specialist: This program delivers skills of all general marketing concepts including strategic planning, consumer buying behavior, event planning, sales, e-marketing, public relations, advertising, promotions, global marketing, product and service development, logistics, and marketing research, along with basic graphic design. Graduates are prepared to design visual communications materials for marketing efforts, determine strategies to reach their markets, organize events, plan advertising and promotional campaigns, establish strong web presence for their organizations, and research to assist in market planning.
Marketing Event Specialist: A marketing event specialist certificate uses knowledge in the areas of publicity, marketing communications writing, promotional marketing, budgeting, scheduling, advertising, and event planning to promote activities involving an event, such as a grand opening, open house, conference, trade show, and social event. These events are designed to bring a product, service, company, or concept to the attention of the public or a targeted audience.
|Marketing Design Specialist
A.A.S. Degree – 60 credits
|Marketing Design Specialist
Diploma – 46 credits
|Marketing Event Specialist
Certificate – 28 credits
|Marketing Communications Specialist
Certificate – 28 credits
That's right. Tuition will remain the same for the next two years, making your degree even more affordable. Learn more about the tuition freeze.
Each year, Dakota County Technical College and the DCTC Foundation make more than $200,000 in scholarships available to our students. Students are encouraged to create an account and apply for scholarships online.
Students looking for ways to help finance their college education can find part-time jobs on campus with various DCTC departments and programs. Deliver your completed Work-Study Application to the Office of Scholarships and Financial Aid and search for openings at College Central Network Services. For more information, you can review Work Study Procedure.
Step 1: Apply now for financial aid. Complete the Free Application for Federal Student Aid (FAFSA)
DCTC's Federal School Code: 010402
Step 2: After receiving an official award letter from DCTC, you may apply online for a Federal Stafford Student Loan. Visit the Loans page for more information.
I chose DCTC because it offered the classes and flexibility I needed in order to achieve my degree within my timeframe. DCTC has the degree programs that are most relevant today, such as their own recent introduction of the Social Media Specialist degree.
What I enjoyed the most about being a student at DCTC was knowing that my instructors truly cared about my education and they were always accessible to me as a student. Every instructor I had in my years at DCTC was honestly interested in their students and their students' success. Carie Statz is an amazing mentor and advisor. She is responsible for the success of the Sales and Marketing programs at DCTC.
The education I received at DCTC has helped me in my career. I was just recently promoted from Marketing Representative I to Marketing Representative II at Charter Media. I want other students to know that the Marketing Design program will expand your knowledge and skills base, as well as open doors to you that may not previously have been opened.
Often a key department to the success of any business, marketing professionals work to develop strategies to meet the overall goals of the organization. Marketers with skills in creativity are often asked to organize events and design materials for their companies to promote and grow the organizations. Professionals tend to work under deadlines set from managers, vendors, or themselves. Travel or relocation can be part of the job. However, improved technology continues to increase telecommuting from home offices, which along with teleconferencing, has reduced travel requirements.
Do you have a passion to excel? Are you creative and have an enthusiastic vision? Are you tech savvy, proactive, and organized? If so, DCTC's Marketing Design program may be a great fit for you. Courses focus on three essential marketing design areas: general marketing, online development and basic design. You will learn skills in both traditional and online design, such as, creating designs for web and mobile apps, developing multidimensional experiences to reach your target market, and planning interactive experiences for prospects and customers. Not only will the Marketing Design program set you up for a variety of career options, employment in marketing-related fields is on the rise. According to ISEEK, employment for marketing-related careers, such as marketing specialists, is expected to grow by 32 percent from 2010 to 2020 (ISEEK: Minnesota).
Often a key department to the success of any business, marketing professionals work to develop strategies to meet the overall goals of the organization. Marketers can have creative or project management positions within a department because both are needed to grow an organization. Professionals tend to work under deadlines set from managers, vendors, or themselves. Travel or relocation can be part of the job. However, improved technology continues to increase telecommuting from home offices, which along with teleconferencing, has reduced travel requirements.
Articulation Agreements are formal agreements between two or more colleges and universities to accept credits in transfer toward a specific academic program. DCTC has articulation agreements in place for this program with the following schools:
|Transfer To||Degree||Major Offered|
|Concordia University, St. Paul||BA||Marketing and Innovative Management||View|
|Concordia University, St. Paul||BBA||Marketing||View|
Do you want to see how your courses transfer to programs at participating colleges and universities? Add the coursework you've taken and use Transferology to find out how it might transfer to any of the participating schools in the Transferology network. Get an account and create a plan now!
MN Transfer.org Your official guide to a seamless transfer experience in Minnesota Higher Education.
Whether you're a veteran of the U.S. Armed Forces or an international student or transferring from high school or a four-year university, DCTC will help you through the process. Visit our Transfer Students page for more information.
The Marketing Design program at DCTC is active throughout the year and makes headlines in college publications. Read about student and alumni success, as well as, accomplishments of our marketing design instructor.
DCTC features active, industry-relevant clubs for Marketing Design students right on campus. Getting involved in these clubs allows you to make the most of your college experience and gives you an edge when seeking employment in the marketing design field. The following club is open to all Marketing Design students:
American Marketing Association (AMA) Club
The DCTC AMA club offers students an opportunity to gain leadership skills by holding important positions within the club. Members are active in community service projects, networking with the professional membership, attending both regional and national AMA sponsored events and using membership resources for marketing trend information and job searches.