Marketing Design

Marketing Design

Program Overview

Awards/Outcomes Credits Location
 Marketing Design Specialist - A.A.S. Degree 60 cr. Rosemount
 Marketing Design Specialist - Diploma 46 cr. Rosemount
 Marketing Event Specialist - Certificate 28 cr. Rosemount
 Marketing Communication Specialist - Certificate 28 cr. Rosemount

Major Description

Marketing is a vast field with room for multitudes of professions. Experts estimate that more than one-third of all Americans have marketing activities in their positions.

Marketing Design Specialist: This program delivers skills of all general marketing concepts including strategic planning, consumer buying behavior, event planning, sales, e-marketing, public relations, advertising, promotions, global marketing, product and service development, logistics, and marketing research, along with basic graphic design. Graduates are prepared to design visual communications materials for marketing efforts, determine strategies to reach their markets, organize events, plan advertising and promotional campaigns, establish strong web presence for their organizations, and research to assist in market planning.

Marketing Event Specialist: A marketing event specialist certificate uses knowledge in the areas of publicity, marketing communications writing, promotional marketing, budgeting, scheduling, advertising, and event planning to promote activities involving an event, such as a grand opening, open house, conference, trade show, and social event. These events are designed to bring a product, service, company, or concept to the attention of the public or a targeted audience.

Credit for Prior Learning (CPL)

This program offers Credit for Prior Learning (CPL). Seek credit for life experience to accelerate your progress toward a degree, diploma, or certificate. Read More...

Marketing Design Advisor & Instructors
Susan Kingsbury
Carie Statz
See yourself in the Marketing Design Program at DCTC!

Program Costs*

Marketing Design
  Marketing Design Specialist
A.A.S. Degree – 60 credits
Marketing Design Specialist
Diploma – 46 credits
Marketing Event Specialist
Certificate – 28 credits
Marketing Communications Specialist
Certificate – 28 credits
Tuition $168.95/cr. $168.95/cr. $168.95/cr. $168.95/cr.
Fees $20.81/cr. $20.81/cr. $20.81/cr. $20.81/cr.
Textbooks $1,600 $1,100 $900 $1,088
Supplies $50 $0 $0 $0
Grand Total $13,035.60 $9,828.96 $6,213.28 $6,401.28

*Estimated amounts based on 2014–15 tuition and fees.

Put Your Tuition on Ice!

That's right. Tuition will remain the same for the next two years, making your degree even more affordable. Learn more about the tuition freeze.

Scholarship Opportunities

Each year, Dakota County Technical College and the DCTC Foundation make more than $200,000 in scholarships available to our students. Students are encouraged to create an account and apply for scholarships online.

Work-Study & Student Worker Positions

Students looking for ways to help finance their college education can find part-time jobs on campus with various DCTC departments and programs. Deliver your completed Work-Study Application to the Office of Scholarships and Financial Aid and search for openings at College Central Network Services. For more information, you can review Work Study Procedure.

Financial Aid

Step 1: Apply now for financial aid. Complete the Free Application for Federal Student Aid (FAFSA)
DCTC's Federal School Code: 010402

Step 2: After receiving an official award letter from DCTC, you may apply online for a Federal Stafford Student Loan. Visit the Loans page for more information.

Financial Aid Inforgraphic
See yourself in the Marketing Design Program at DCTC!


Marketing Design
"Anywhere I go with marketing, whether it be a big marketing firm or if I take the design side, all of the classes seem suitable for whichever field I want to go in for marketing."
Tyler Rydberg
Marketing Design Alumni

Catherine Pilon
Catherine Pilon
Marketing Design Alumni, A.A.S.
Marketing Representative II at Charter Media
"The Marketing Design program will expand your knowledge and skills base, as well as open doors to you that may not previously have been opened."

I chose DCTC because it offered the classes and flexibility I needed in order to achieve my degree within my timeframe. DCTC has the degree programs that are most relevant today, such as their own recent introduction of the Social Media Specialist degree.

What I enjoyed the most about being a student at DCTC was knowing that my instructors truly cared about my education and they were always accessible to me as a student. Every instructor I had in my years at DCTC was honestly interested in their students and their students' success. Carie Statz is an amazing mentor and advisor. She is responsible for the success of the Sales and Marketing programs at DCTC.

The education I received at DCTC has helped me in my career. I was just recently promoted from Marketing Representative I to Marketing Representative II at Charter Media. I want other students to know that the Marketing Design program will expand your knowledge and skills base, as well as open doors to you that may not previously have been opened.

See yourself in the Marketing Design Program at DCTC!


Marketing Design

Job Outlook

Do you have a passion to excel? Are you creative and have an enthusiastic vision? Are you tech savvy, proactive, and organized? If so, DCTC's Marketing Design program may be a great fit for you. Courses focus on three essential marketing design areas: general marketing, online development and basic design. You will learn skills in both traditional and online design, such as, creating designs for web and mobile apps, developing multidimensional experiences to reach your target market, and planning interactive experiences for prospects and customers. Not only will the Marketing Design program set you up for a variety of career options, employment in marketing-related fields is on the rise. According to ISEEK, employment for marketing-related careers, such as marketing specialists, is expected to grow by 32 percent from 2010 to 2020 (ISEEK: Minnesota).

Often a key department to the success of any business, marketing professionals work to develop strategies to meet the overall goals of the organization. Marketers can have creative or project management positions within a department because both are needed to grow an organization. Professionals tend to work under deadlines set from managers, vendors, or themselves. Travel or relocation can be part of the job. However, improved technology continues to increase telecommuting from home offices, which along with teleconferencing, has reduced travel requirements.

Salary Data

Potential Job Titles

  • Marketing Design Specialist
  • Marketing Administrator
  • Marketing Coordinator
  • Special Event Coordinator
  • Marketing Event Specialist
  • Brand Manager
  • Media Planner Sales Manager
  • Project Manager
  • Sales Specialist
  • Commercial Marketing Specialist
  • Online Marketing Coordinator
See yourself in the Marketing Design Program at DCTC!

Transfer Options

Marketing Design

Articulation Agreements

Articulation Agreements are formal agreements between two or more colleges and universities to accept credits in transfer toward a specific academic program. DCTC has articulation agreements in place for this program with the following schools:

Transfer To Degree Major Offered  
Concordia University, St. Paul BA Marketing and Innovative Management View
Concordia University, St. Paul BBA Marketing View

Transfer Resources

TransferologyDo you want to see how your courses transfer to programs at participating colleges and universities? Add the coursework you've taken and use Transferology to find out how it might transfer to any of the participating schools in the Transferology network. Get an account and create a plan now!


Minnesota Transfer.orgMN Your official guide to a seamless transfer experience in Minnesota Higher Education.

Transferring to DCTC?

Whether you're a veteran of the U.S. Armed Forces or an international student or transferring from high school or a four-year university, DCTC will help you through the process. Visit our Transfer Students page for more information.

See yourself in the Marketing Design Program at DCTC!

News & Events

Marketing Design

The Marketing Design program at DCTC is active throughout the year and makes headlines in college publications. Read about student and alumni success, as well as, accomplishments of our marketing design instructor.

Marketing Design in the News

Marketing Design on Social Media

Visit Early Childhood & Youth Development on Facebook

Like us on Facebook for an inside view of the program.

Visit Early Childhood & Youth Development on Twitter

View the DCTC Marketing Program feed.

See yourself in the Marketing Design Program at DCTC!

Clubs & Organizations

Marketing Design

DCTC features active, industry-relevant clubs for Marketing Design students right on campus. Getting involved in these clubs allows you to make the most of your college experience and gives you an edge when seeking employment in the marketing design field. The following club is open to all Marketing Design students:

American Marketing Association (AMA) Club
The DCTC AMA club offers students an opportunity to gain leadership skills by holding important positions within the club. Members are active in community service projects, networking with the professional membership, attending both regional and national AMA sponsored events and using membership resources for marketing trend information and job searches.

For a complete list of extra curricular opportunities at DCTC, visit our Campus Life page.