Marketing Communication Specialist

Marketing Communication Specialist - Certificate

Recommended Course Sequence

Core Courses

Course Title Credits
MKTC 1000 Principles of Marketing
Description
MKTC 1000 Introduction to marketing terms, concepts, and skills useful in analyzing marketing problems. Covers legal, behavioral, ethical, competitive, economic, technological and international factors affecting product, pricing, promotion, and marketing channel decisions. Identify factors marketing managers take into account when creating a marketing plan, including buying behavior, market segmentation, product life cycle, packaging, branding, pricing, advertising, sales promotion, public relations, personal selling, and product distribution methods. DUAL NUMBERED WITH IDES2300. Prerequisites: None.

Credits: 3

Effective Dates: 06/03/2002 - 12/31/9999

Course Outline: MKTC1000

3
MKTC 1100 Fundamentals of Sales
Description
MKTC 1100 Introduction of the basic principles and applications of the sales process as they may apply to industrial, wholesale and retail selling situations. This would include prospecting and qualifying, planning and pre-approaching, approaching the customer, the sales presentation/demonstration, handling objections, closing the sale and post-sale service and follow-up with customer. DUAL NUMBERED WITH IDES2310. Prerequisistes: None

Credits: 3

Effective Dates: 06/03/2002 - 12/31/9999

Course Outline: MKTC1100

3
MKTC 1150 Consumer and Professional Buying Behavior
Description
MKTC 1150 Course examines the principles of the behavioral sciences of psychology, sociology and anthropology and how these sciences are used in creating marketing communications plans aimed at consumer or professional buyers. Specific topics include perception processes, lifestyle analysis, personality psychographics, motivation analysis and influence of groups on buying behaviors. Prerequisistes: None

Credits: 3

Effective Dates: 06/03/2002 - 12/31/9999

Course Outline: MKTC1150

3
MKTC 2000 Advertising Practices and Procedures
Description
MKTC 2000 This course studies advertising fundamentals. Students will explore the marketing communications plan, product and service positioning, consumer behavior theories, uses of various media, relationship advertising, and the process of developing creative strategies. Examination of advertising's relationship to other promotional elements of selling, sales promotion and publicity, and the functions and operation of an advertising agency. Prerequisites: None

Credits: 3

Effective Dates: 06/03/2002 - 12/31/9999

Course Outline: MKTC2000

3
MKTC 2310 Public Relations
Description
MKTC 2310 This course explains the nature and uses of public relations as a promotional tool. Training in the writing and preparation of press releases and press kits, publicity campaigns, conduct of press conferences, and other public relations tools. Course also includes current practices and problems in the field of public relations. Emphasizes successful case histories and planning techniques. Prerequisites: None.

Credits: 3

Effective Dates: 01/13/2003 - 12/31/9999

Course Outline: MKTC2310

3
MKTC 2410 Marketing Visual Communications
Description
MKTC 2410 The understanding of print and electronic visual communications is an integral part of marketing communications. In this course, students will be introduced to the fundamentals of the role visual communications plays in the marketing process. The course includes study how to select pictures to use in e-marketing, public relations and print including the importance of a photograph's content. Students will familiar with the role visual communication specialists play in the marketing process. Prerequisites: This course should be taken during same semester as VCOM1380 (Basic Photography).

Credits: 1

Effective Dates: 05/01/2004 - 12/31/2015

Course Outline: MKTC2410

1
MKTC 2506 Digital Marketing
Description
MKTC 2506 Digital marketing uses marketing strategies through electronic devices such as computers, tablets, and other mobile devices to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing. In this course, we will cover the what, why, and how of major current approaches, including online listening and monitoring, search engine optimization, search ads, email marketing, and participating in social media. The course is designed to offer knowledge on digital trends and teach students how to remain current as technology and devices evolve. In addition, students will receive relevant hands-on experience through assignments and exercises.

Credits: 3

Effective Dates: 05/21/2014 - 12/31/9999

Course Outline: MKTC2506

3
MKTC 2600 Marketing Research
Description
MKTC 2600 This course examines the processes and techniques used in securing, analyzing and creatively using information to identify marketing problems and opportunities. Businesses need current information on which to base their marketing decisions; this course studies research to help business determine marketing strategies and create plans for such objectives as product development, marketing promotional evaluations, operation efficiencies and client satisfaction. Prerequisite: None

Credits: 3

Effective Dates: 06/03/2002 - 12/31/9999

Course Outline: MKTC2600

3
MKTC 2710 Innovations in Marketing
Description
MKTC 2710 This course content includes the latest and most important marketing trends and topics, specifically dealing with emerging technology. Students will hear from industry leaders, explore cutting-edge theories and practices and have an opportunity to explore trends in which they have a particular interest. The course also introduces current marketing, sales, ethics, and technology cases to help develop a student's critical thinking skills about topics they may encounter in their future business professions.

Credits: 2

Effective Dates: 08/27/2012 - 12/31/9999

Course Outline: MKTC2710

2
MKTC 2815 Business Law
Description
MKTC 2815 Examine workplace issues impacting supervisory responsibilities and explore the influence of ethics on individuals and organizations. You will be introduced to the American legal system. Understand civil, contract, employment, and labor laws and how they affect business, such as harassment, discrimination, TORTS, documentation and terminations. Prerequisites: None.

Credits: 3

Effective Dates: 08/21/2006 - 12/31/9999

Course Outline: MKTC2815

3
MKTC 2900 Portfolio and Interviewing
Description
MKTC 2900 Students will prepare their portfolios for interviewing and showing potential employers. Students will also learn how to set-up interviews, develop interviewing skills and create their resumes and cover letters for job searches. Prerequisites: None.

Credits: 1

Effective Dates: 08/15/2004 - 12/31/9999

Course Outline: MKTC2900

1
Total Core Credits: 28
Total Program Credits: 28