Marketing Event Specialist

Marketing Event Specialist - Certificate

Recommended Course Sequence

Core Courses

Course Title Credits
MKTC 1000 Principles of Marketing
Description
MKTC 1000 Introduction to marketing terms, concepts, and skills useful in analyzing marketing problems. Covers legal, behavioral, ethical, competitive, economic, technological and international factors affecting product, pricing, promotion, and marketing channel decisions. Identify factors marketing managers take into account when creating a marketing plan, including buying behavior, market segmentation, product life cycle, packaging, branding, pricing, advertising, sales promotion, public relations, personal selling, and product distribution methods. DUAL NUMBERED WITH IDES2300. Prerequisites: None.

Credits: 3

Effective Dates: 06/03/2002 - 12/31/9999

Course Outline: MKTC1000

3
MKTC 1100 Fundamentals of Sales
Description
MKTC 1100 Introduction of the basic principles and applications of the sales process as they may apply to industrial, wholesale and retail selling situations. This would include prospecting and qualifying, planning and pre-approaching, approaching the customer, the sales presentation/demonstration, handling objections, closing the sale and post-sale service and follow-up with customer. DUAL NUMBERED WITH IDES2310. Prerequisistes: None

Credits: 3

Effective Dates: 06/03/2002 - 12/31/9999

Course Outline: MKTC1100

3
MKTC 2000 Advertising Practices and Procedures
Description
MKTC 2000 This course studies advertising fundamentals. Students will explore the marketing communications plan, product and service positioning, consumer behavior theories, uses of various media, relationship advertising, and the process of developing creative strategies. Examination of advertising's relationship to other promotional elements of selling, sales promotion and publicity, and the functions and operation of an advertising agency. Prerequisites: None

Credits: 3

Effective Dates: 06/03/2002 - 12/31/9999

Course Outline: MKTC2000

3
MKTC 2105 Marketing Communications Writing
Description
MKTC 2105 Course examines how to write advertising copy for all areas of marketing communications such as the Internet, public relations, news media, scriptwriting, business writing as well as for print, radio, television and collateral media. Prerequisites: None.

Credits: 3

Effective Dates: 08/21/2006 - 12/31/9999

Course Outline: MKTC2105

3
MKTC 2310 Public Relations
Description
MKTC 2310 This course explains the nature and uses of public relations as a promotional tool. Training in the writing and preparation of press releases and press kits, publicity campaigns, conduct of press conferences, and other public relations tools. Course also includes current practices and problems in the field of public relations. Emphasizes successful case histories and planning techniques. Prerequisites: None.

Credits: 3

Effective Dates: 01/13/2003 - 12/31/9999

Course Outline: MKTC2310

3
MKTC 2710 Innovations in Marketing
Description
MKTC 2710 This course content includes the latest and most important marketing trends and topics, specifically dealing with emerging technology. Students will hear from industry leaders, explore cutting-edge theories and practices and have an opportunity to explore trends in which they have a particular interest. The course also introduces current marketing, sales, ethics, and technology cases to help develop a student's critical thinking skills about topics they may encounter in their future business professions.

Credits: 2

Effective Dates: 08/27/2012 - 12/31/9999

Course Outline: MKTC2710

2
SMGT 1160 Fundamentals of Meeting, Conference, and Event Management
Description
SMGT 1160 Learn strategies to develop meaningful, well-organized conferences, meeting and special events, perfect for meeting planners experienced with logistics who want to develop the principles and techniques that form the foundation of meeting and event programs. Individuals interested in a meeting planning career or just starting in the field will want to build their career on the fundamentals included in this curriculum. Prerequisites: None.

Credits: 2

Effective Dates: 08/21/2006 - 12/31/9999

Course Outline: SMGT1160

2
SMGT 1161 Advanced Meeting, Conference, and Event Management
Description
SMGT 1161 Whether you are interested in the field of meeting planning or already an experienced meeting planner, this is the hands-on, dynamic course you have been looking for to hone your skills and learn new techniques. This course delivers tricks of the trade and new twists while refreshing time-tested practices. Students will learn to apply the Convention Industry Council meeting profile and accepted practices for request for proposals. Prerequisites: SMGT1160 or advisor approval.

Credits: 3

Effective Dates: 08/21/2006 - 12/31/9999

Course Outline: SMGT1161

3
SMGT 1162 Special Events Coordination and Management
Description
SMGT 1162 Learn strategies to effectively procure, organize, implement and monitor the products and services that bring an event to life. This course focuses on event design basics, room set-up, event flow, entertainment, food and beverage options, and communication. Students will research and shop for a case study special event venue and design a boardroom presentation to present venue and theme recommendations to a boss or client; learn vendor selection techniques, and event specifications will be created and vendor/venue work orders reviewed. Get acquainted with music licensing, host liquor liability, the Americans with Disabilities Act (ADA), and preparation for a pre-convention briefing. Students will explore planner resources such as convention and visitor bureaus and destination management companies. Prerequisites: SMGT1161 or advisor approval.

Credits: 3

Effective Dates: 08/21/2006 - 12/31/9999

Course Outline: SMGT1162

3
SMGT 1163 Event Promotion
Description
SMGT 1163 Promote your meetings, events, festivals, tradeshows and conventions with the skill of an experienced event marketer. This course combines marketing and public relations expertise to make your event a success! Curriculum includes a business simulation and integrates key business skills such as critical thinking, team dynamics and communication. Prerequisites: None.

Credits: 3

Effective Dates: 08/21/2006 - 12/31/9999

Course Outline: SMGT1163

3
Total Core Credits: 28
Total Program Credits: 28