Meeting & Event Management

Meeting & Event Management - Certificate

Recommended Course Sequence

Core Courses

Course Title Credits
SMGT 1160 Fundamentals of Meeting, Conference, and Event Management
Description
SMGT 1160 Learn strategies to develop meaningful, well-organized conferences, meeting and special events, perfect for meeting planners experienced with logistics who want to develop the principles and techniques that form the foundation of meeting and event programs. Individuals interested in a meeting planning career or just starting in the field will want to build their career on the fundamentals included in this curriculum. Prerequisites: None.

Credits: 2

Effective Dates: 08/21/2006 - 12/31/9999

Course Outline: SMGT1160

2
SMGT 1161 Advanced Meeting, Conference, and Event Management
Description
SMGT 1161 Whether you are interested in the field of meeting planning or already an experienced meeting planner, this is the hands-on, dynamic course you have been looking for to hone your skills and learn new techniques. This course delivers tricks of the trade and new twists while refreshing time-tested practices. Students will learn to apply the Convention Industry Council meeting profile and accepted practices for request for proposals. Prerequisites: SMGT1160 or advisor approval.

Credits: 3

Effective Dates: 08/21/2006 - 12/31/9999

Course Outline: SMGT1161

3
SMGT 1162 Special Events Coordination and Management
Description
SMGT 1162 Learn strategies to effectively procure, organize, implement and monitor the products and services that bring an event to life. This course focuses on event design basics, room set-up, event flow, entertainment, food and beverage options, and communication. Students will research and shop for a case study special event venue and design a boardroom presentation to present venue and theme recommendations to a boss or client; learn vendor selection techniques, and event specifications will be created and vendor/venue work orders reviewed. Get acquainted with music licensing, host liquor liability, the Americans with Disabilities Act (ADA), and preparation for a pre-convention briefing. Students will explore planner resources such as convention and visitor bureaus and destination management companies. Prerequisites: SMGT1161 or advisor approval.

Credits: 3

Effective Dates: 08/21/2006 - 12/31/9999

Course Outline: SMGT1162

3
SMGT 1163 Event Promotion
Description
SMGT 1163 Promote your meetings, events, festivals, tradeshows and conventions with the skill of an experienced event marketer. This course combines marketing and public relations expertise to make your event a success! Curriculum includes a business simulation and integrates key business skills such as critical thinking, team dynamics and communication. Prerequisites: None.

Credits: 3

Effective Dates: 08/21/2006 - 12/31/9999

Course Outline: SMGT1163

3
SMGT 1695 Hospitality Risk Management
Description
SMGT 1695 Learn to recognize potential risks in the hospitality environment and to prioritize those risks for action. Application of practical strategies to management risks of people, property and goodwill are key elements of success. Learn risk management techniques using case studies and real-life scenarios. Prerequisites: None.

Credits: 2

Effective Dates: 08/25/2008 - 12/31/9999

Course Outline: SMGT1695

2
Technical Elective(s)* 3
Total Core Credits: 16
Total Program Credits: 16
* Select Technical electives from the following subject areas: SMGT .
* Select one Technical elective from these course offerings: SMGT1166, SMGT1167, SMGT1168, SMGT1171, SMGT1172, SMGT1173, SMGT1174.