Sales Specialist

Sales Specialist - Certificate

Recommended Course Sequence

Core Courses

Course Title Credits
MKTC 1000 Principles of Marketing
Description
MKTC 1000 Introduction to marketing terms, concepts, and skills useful in analyzing marketing problems. Covers legal, behavioral, ethical, competitive, economic, technological and international factors affecting product, pricing, promotion, and marketing channel decisions. Identify factors marketing managers take into account when creating a marketing plan, including buying behavior, market segmentation, product life cycle, packaging, branding, pricing, advertising, sales promotion, public relations, personal selling, and product distribution methods. DUAL NUMBERED WITH IDES2300. Prerequisites: None.

Credits: 3

Effective Dates: 06/03/2002 - 12/31/9999

Course Outline: MKTC1000

3
MKTC 1100 Fundamentals of Sales
Description
MKTC 1100 Introduction of the basic principles and applications of the sales process as they may apply to industrial, wholesale and retail selling situations. This would include prospecting and qualifying, planning and pre-approaching, approaching the customer, the sales presentation/demonstration, handling objections, closing the sale and post-sale service and follow-up with customer. DUAL NUMBERED WITH IDES2310. Prerequisistes: None

Credits: 3

Effective Dates: 06/03/2002 - 12/31/9999

Course Outline: MKTC1100

3
MKTC 1120 Sales Management
Description
MKTC 1120 Students will gain knowledge to create and maintain effective sales teams by identifying sales manager skills and tasks, selecting sales professionals, and identifying relationship-building and trust-building processes. Students will learn to encourage top sales performance by their sales teams through offering appropriate training, setting performance standards, evaluating performance and conducting effective sales meetings. The course will also cover the importance of motivating one's sales team by creating an effective compensation plan, monitoring motivation levels, and improving substandard sales performance.

Credits: 3

Effective Dates: 08/27/2012 - 12/31/9999

Course Outline: MKTC1120

3
MKTC 1150 Consumer and Professional Buying Behavior
Description
MKTC 1150 Course examines the principles of the behavioral sciences of psychology, sociology and anthropology and how these sciences are used in creating marketing communications plans aimed at consumer or professional buyers. Specific topics include perception processes, lifestyle analysis, personality psychographics, motivation analysis and influence of groups on buying behaviors. Prerequisistes: None

Credits: 3

Effective Dates: 06/03/2002 - 12/31/9999

Course Outline: MKTC1150

3
MKTC 2060 Proposal Writing
Description
MKTC 2060 This course is an introduction to the proposal-writing and its role in the marketing cycle. It covers the skills needed and information required to write a compelling proposal. It also covers the components of a good proposal and factors that can result in a rejected proposal. Prerequisite: None.

Credits: 1

Effective Dates: 08/15/2004 - 12/31/2015

Course Outline: MKTC2060

1
SMGT 2400 Retail Management
Description
SMGT 2400 This rapidly growing field of retailing offers a multitude of exciting job opportunities with excellent earning and growth potential. This course is designed to provide individuals entering the retailing profession with basic entry-level knowledge and skills. Course content addresses: (1) retailing strategy, by providing information about an important institution in our society, "the world of retailing". (2) Retail Store Management and Operations including inventory, merchandising, and financial management. (3) Retail Merchandising Management by developing strategies in retail design, visual merchandising, selling skills and customer service. Prerequisites: None

Credits: 3

Effective Dates: 01/10/2005 - 12/31/9999

Course Outline: SMGT2400

3
Total Core Credits: 16
Total Program Credits: 16