Social Media Specialist

Social Media Specialist

Program Overview

Awards/Outcomes Credits Location
 Social Media Specialist - A.A.S. Degree 60 cr. Rosemount
 Social Media Specialist - Certificate 20 cr. Rosemount

Major Description

Social media is an exciting and ever-evolving field. Once used as a quirky tool to stay in touch with old friends to now a massive marketing platform, capable of delivering ultra-targeted ads to a global audience. Social media generates web traffic, increases conversions and sales, and aids in branding, market research and building email lists. The growth in this industry created several different career choices, specific to social media marketing.

Social Media Specialist: Through this program, you will master the tools and techniques critical to success, helping you to propel your marketing career, promote your business and boost the bottom line. You will gain skills to engage your audience and enhance your online presence by creating compelling content that generates quality traffic. Students will also learn how to leverage various monitoring methods to stay on the cutting edge of social media trends, and begin uncovering a vast array of exciting opportunities.

Work Environment

A social media specialist oversees the implementation of different social media programs for clients. You will also need strong writing and grammar skills, as you may be assigned to blogging or other writing for potential clients. You will be expected to have quick turn-around on projects and be a multi-tasker. You must thrive in a entrepreneurial setting, be able to accomplish tasks on your own or as part of a team. You must be a self starter and have strong project management skills. You must already understand authentic marketing.

Related Programs

Visit our Business & Management page to explore programs related to Social Media Specialist.

Social Media Specialist Advisor & Instructors
Susan Kingsbury
Carie Statz
See yourself in the Social Media Specialist Program at DCTC!

Program Costs*

Social Media Specialist
  Social Media Specialist
A.A.S. Degree – 60 credits
Social Media Specialist
Certificate – 20 credits
Tuition $168.95/cr. $168.95/cr.
Fees $20.81/cr. $20.81/cr.
Textbooks $1,100 $624
Grand Total $12,485.60 $4,419.20

*Estimated amounts based on 2014–15 tuition and fees.

Put Your Tuition on Ice!

That's right. Tuition will remain the same for the next two years, making your degree even more affordable. Learn more about the tuition freeze.

Scholarship Opportunities

Each year, Dakota County Technical College and the DCTC Foundation make more than $200,000 in scholarships available to our students. Students are encouraged to create an account and apply for scholarships online.

Work-Study & Student Worker Positions

Students looking for ways to help finance their college education can find part-time jobs on campus with various DCTC departments and programs. Deliver your completed Work-Study Application to the Office of Scholarships and Financial Aid and search for openings at College Central Network Services. For more information, you can review Work Study Procedure.

Financial Aid

Step 1: Apply now for financial aid. Complete the Free Application for Federal Student Aid (FAFSA)
DCTC's Federal School Code: 010402

Step 2: After receiving an official award letter from DCTC, you may apply online for a Federal Stafford Student Loan. Visit the Loans page for more information.

Financial Aid Inforgraphic
See yourself in the Social Media Specialist Program at DCTC!

Employment

Social Media Specialist

According to Simply Hired Job Trend Data, the number of Social Media job posts have increased by 38 percent since October 2011. "A background in marketing, computer techology, copywriting or journalism is often a plus in landing Web 2.0 jobs. Pay rates are all over the place right now in this emerging field, but good pay is already to be found, with full-time jobs ranging from $45,000 to six figures (ISEEK, Minnesota's career, education and job resource)."

A social media marketing specialist oversees the implementation of different social media programs for clients. You will also need strong writing and grammer skills, as you may be assigned to blogging or other writing for potential clients. You will be expected to have quick turn-around on projects and be a multi-tasker. You must thrive in an entrepreneurial setting, be able to accomplish tasks on your own or as part of a team. You must be a self starter and have strong project management skills. You must already understand authentic marketing.

Salary Data

  • Average Wage: $28.61/hour
  • Top Earners: $42.59/hour
  • * Source: Simply Hired

Potential Job Titles

  • Social Media Marketing Manager
  • Social Media Developer
  • Social Media Manager
  • Social Media Director
  • Social Media Analyst

Gainful Employment Reports

See yourself in the Social Media Specialist Program at DCTC!

Transfer Options

Social Media Specialist

Articulation Agreements

Articulation Agreements are formal agreements between two or more colleges and universities to accept credits in transfer toward a specific academic program. DCTC has articulation agreements in place for this program with the following schools:

Transfer To Degree Major Offered  
Sorry, there are no Articulation Agreements in place for this program.
Don't worry though, courses in this program may still transfer to other colleges or universities. Visit Transferology for fast and accurate course and transfer equivalency information.

Transfer Resources

TransferologyDo you want to see how your courses transfer to programs at participating colleges and universities? Add the coursework you've taken and use Transferology to find out how it might transfer to any of the participating schools in the Transferology network. Get an account and create a plan now!

 

Minnesota Transfer.orgMN Transfer.org Your official guide to a seamless transfer experience in Minnesota Higher Education.

Transferring to DCTC?

Whether you're a veteran of the U.S. Armed Forces or an international student or transferring from high school or a four-year university, DCTC will help you through the process. Visit our Transfer Students page for more information.

See yourself in the Social Media Specialist Program at DCTC!

News & Events

Social Media Specialist

The Social Media Specialist program at DCTC is active throughout the year and makes headlines in college publications. Read about student success in design competitions, student field trips to national conferences and the accomplishments of our interior design instructors.

Social Media Specialist in the News

Social Media Specialist on Social Media

Visit Early Childhood & Youth Development on Facebook

Like us on Facebook for an inside view of the program.

Visit Early Childhood & Youth Development on Twitter

View the DCTC Marketing Program feed.

See yourself in the Social Media Specialist Program at DCTC!

Clubs & Organizations

Social Media Specialist

DCTC features active, industry-relevant clubs for Social Media Specialist students right on campus. Getting involved in these clubs allows you to make the most of your college experience and gives you an edge when seeking employment in the business marketing field. The following club is open to all Social Media Specialist students:

American Marketing Association (AMA) Club
The DCTC AMA club offers students an opportunity to gain leadership skills by holding important positions within the club. Members are active in community service projects, networking with the professional membership, attending both regional and national AMA sponsored events and using membership resources for marketing trend information and job searches.

For a complete list of extra curricular opportunities at DCTC, visit our Campus Life page.