Social Media Specialist

Program Overview

Awards/Outcomes Credits Location
Social Media Specialist - A.A.S. Degree 60 cr. Rosemount
Social Media Specialist - Certificate 20 cr. Rosemount

Major Description

Social media is an exciting and ever-evolving field. Once used as a quirky tool to stay in touch with old friends to now a massive marketing platform, capable of delivering ultra-targeted ads to a global audience. Social media generates web traffic, increases conversions and sales, and aids in branding, market research and building email lists. The growth in this industry created several different career choices, specific to social media marketing.

Social Media Specialist: Through this program, you will master the tools and techniques critical to success, helping you to propel your marketing career, promote your business and boost the bottom line. You will gain skills to engage your audience and enhance your online presence by creating compelling content that generates quality traffic. Students will also learn how to leverage various monitoring methods to stay on the cutting edge of social media trends, and begin uncovering a vast array of exciting opportunities.

Work Environment

A social media specialist oversees the implementation of different social media programs for clients. You will also need strong writing and grammar skills, as you may be assigned to blogging or other writing for potential clients. You will be expected to have quick turn-around on projects and be a multi-tasker. You must thrive in a entrepreneurial setting, be able to accomplish tasks on your own or as part of a team. You must be a self starter and have strong project management skills. You must already understand authentic marketing.

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Visit our Business & Management page to explore programs related to Social Media Specialist.

Academic Advisor

Susan Kingsbury


Carie Statz

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