Social media is an exciting and ever-evolving field. Once used as a quirky tool to stay in touch with old friends to now a massive marketing platform, capable of delivering ultra-targeted ads to a global audience. Social media generates web traffic, increases conversions and sales, and aids in branding, market research and building email lists. The growth in this industry created several different career choices, specific to social media marketing.
Social Media Specialist: Through this program, you will master the tools and techniques critical to success, helping you to propel your marketing career, promote your business and boost the bottom line. You will gain skills to engage your audience and enhance your online presence by creating compelling content that generates quality traffic. Students will also learn how to leverage various monitoring methods to stay on the cutting edge of social media trends, and begin uncovering a vast array of exciting opportunities.
A social media specialist oversees the implementation of different social media programs for clients. You will also need strong writing and grammar skills, as you may be assigned to blogging or other writing for potential clients. You will be expected to have quick turn-around on projects and be a multi-tasker. You must thrive in a entrepreneurial setting, be able to accomplish tasks on your own or as part of a team. You must be a self starter and have strong project management skills. You must already understand authentic marketing.
Visit our Business & Management page to explore programs related to Social Media Specialist.
Social Media Specialist
A.A.S. Degree – 60 credits
Social Media Specialist
Certificate – 20 credits
*Estimated amounts based on 2014–15 tuition and fees.
That's right. Tuition will remain the same for the next two years, making your degree even more affordable. Learn more about the tuition freeze.
Each year, Dakota County Technical College and the DCTC Foundation make more than $200,000 in scholarships available to our students. Students are encouraged to create an account and apply for scholarships online.
Students looking for ways to help finance their college education can find part-time jobs on campus with various DCTC departments and programs. Deliver your completed Work-Study Application to the Office of Scholarships and Financial Aid and search for openings at College Central Network Services. For more information, you can review Work Study Procedure.
Step 1: Apply now for financial aid. Complete the Free Application for Federal Student Aid (FAFSA)
DCTC's Federal School Code: 010402
Step 2: After receiving an official award letter from DCTC, you may apply online for a Federal Stafford Student Loan. Visit the Loans page for more information.
According to Simply Hired Job Trend Data, the number of Social Media job posts have increased by 38 percent since October 2011. "A background in marketing, computer techology, copywriting or journalism is often a plus in landing Web 2.0 jobs. Pay rates are all over the place right now in this emerging field, but good pay is already to be found, with full-time jobs ranging from $45,000 to six figures (ISEEK, Minnesota's career, education and job resource)."
A social media marketing specialist oversees the implementation of different social media programs for clients. You will also need strong writing and grammer skills, as you may be assigned to blogging or other writing for potential clients. You will be expected to have quick turn-around on projects and be a multi-tasker. You must thrive in an entrepreneurial setting, be able to accomplish tasks on your own or as part of a team. You must be a self starter and have strong project management skills. You must already understand authentic marketing.
Articulation Agreements are formal agreements between two or more colleges and universities to accept credits in transfer toward a specific academic program. DCTC has articulation agreements in place for this program with the following schools:
|Transfer To||Degree||Major Offered|
|Sorry, there are no Articulation Agreements in place for this program.|
|Don't worry though, courses in this program may still transfer to other colleges or universities. Visit Transferology for fast and accurate course and transfer equivalency information.|
Do you want to see how your courses transfer to programs at participating colleges and universities? Add the coursework you've taken and use Transferology to find out how it might transfer to any of the participating schools in the Transferology network. Get an account and create a plan now!
MN Transfer.org Your official guide to a seamless transfer experience in Minnesota Higher Education.
Whether you're a veteran of the U.S. Armed Forces or an international student or transferring from high school or a four-year university, DCTC will help you through the process. Visit our Transfer Students page for more information.
The Social Media Specialist program at DCTC is active throughout the year and makes headlines in college publications. Read about student success in design competitions, student field trips to national conferences and the accomplishments of our interior design instructors.
DCTC features active, industry-relevant clubs for Social Media Specialist students right on campus. Getting involved in these clubs allows you to make the most of your college experience and gives you an edge when seeking employment in the business marketing field. The following club is open to all Social Media Specialist students:
American Marketing Association (AMA) Club
The DCTC AMA club offers students an opportunity to gain leadership skills by holding important positions within the club. Members are active in community service projects, networking with the professional membership, attending both regional and national AMA sponsored events and using membership resources for marketing trend information and job searches.