Social Media Specialist

Social Media Specialist - Certificate

Recommended Course Sequence

Core Courses

Course Title Credits
MKTC 1000 Principles of Marketing
Description
MKTC 1000 Introduction to marketing terms, concepts, and skills useful in analyzing marketing problems. Covers legal, behavioral, ethical, competitive, economic, technological and international factors affecting product, pricing, promotion, and marketing channel decisions. Identify factors marketing managers take into account when creating a marketing plan, including buying behavior, market segmentation, product life cycle, packaging, branding, pricing, advertising, sales promotion, public relations, personal selling, and product distribution methods. DUAL NUMBERED WITH IDES2300. Prerequisites: None.

Credits: 3

Effective Dates: 06/03/2002 - 12/31/9999

Course Outline: MKTC1000

3
MKTC 2310 Public Relations
Description
MKTC 2310 This course explains the nature and uses of public relations as a promotional tool. Training in the writing and preparation of press releases and press kits, publicity campaigns, conduct of press conferences, and other public relations tools. Course also includes current practices and problems in the field of public relations. Emphasizes successful case histories and planning techniques. Prerequisites: None.

Credits: 3

Effective Dates: 01/13/2003 - 12/31/9999

Course Outline: MKTC2310

3
MKTC 2506 Digital Marketing
Description
MKTC 2506 Digital marketing uses marketing strategies through electronic devices such as computers, tablets, and other mobile devices to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing. In this course, we will cover the what, why, and how of major current approaches, including online listening and monitoring, search engine optimization, search ads, email marketing, and participating in social media. The course is designed to offer knowledge on digital trends and teach students how to remain current as technology and devices evolve. In addition, students will receive relevant hands-on experience through assignments and exercises.

Credits: 3

Effective Dates: 05/21/2014 - 12/31/9999

Course Outline: MKTC2506

3
MKTC 2510 Mobile Marketing
Description
MKTC 2510 Mobile marketing is transforming the way businesses of all sizes interact with their clients. Mobile marketing has become a broad and sophisticated channel. Businesses and brands are quickly adopting strategies using mobile marketing. It is critical that marketers and business managers become familiar with how it is best used to communicate with their audience.

Credits: 3

Effective Dates: 05/21/2014 - 12/31/9999

Course Outline: MKTC2510

3
MKTC 2710 Innovations in Marketing
Description
MKTC 2710 This course content includes the latest and most important marketing trends and topics, specifically dealing with emerging technology. Students will hear from industry leaders, explore cutting-edge theories and practices and have an opportunity to explore trends in which they have a particular interest. The course also introduces current marketing, sales, ethics, and technology cases to help develop a student's critical thinking skills about topics they may encounter in their future business professions.

Credits: 2

Effective Dates: 08/27/2012 - 12/31/9999

Course Outline: MKTC2710

2
MKTC 2713 Social Media Marketing Tools
Description
MKTC 2713 Explore the world of social media marketing and how it is changing the marketing communications field. Examine the impact of new and emerging technologies available to a marketer. Assess the available social media tools to determine which ones make sense for individual businesses. Learn how to implement industry-leader social web tools.

Credits: 3

Effective Dates: 05/21/2012 - 12/31/9999

Course Outline: MKTC2713

3
MKTC 2716 Social Media Campaigns
Description
MKTC 2716 With the advancements in social media, the area of advertising and promotions has transformed to more of a direct communications through immediate feedback. This course will focus on how to create and implement a social media campaign utilizing the latest in social media tools. Students will understand how to incorporate social media strategies in their overall promotions plan. The course will include search engine optimization (SEO) marketing strategies.

Credits: 3

Effective Dates: 08/27/2012 - 12/31/9999

Course Outline: MKTC2716

3
Total Core Credits: 20
Total Program Credits: 20