This course covers the fundamental accounting concepts and principles that are used in a business environment. It serves as the introductory course to financial accounting as it relates to accrual accounting.

Prerequisites: None. Offered: Fall, Spring

Credit Breakout:  3.00  lecture,   1.00  lab,  0.00  other.

Student Expectations:Each student will spend at least 7 hours per week preparing for class. Attendance is critical in this class.

Introduction to marketing terms, concepts, and skills useful in analyzing marketing problems. Covers legal, behavioral, ethical, competitive, economic, technological and international factors affecting product, pricing, promotion, and marketing channel decisions. Identify factors marketing managers take into account when creating a marketing plan, including buying behavior, market segmentation, product life cycle, packaging, branding, pricing, advertising, sales promotion, public relations, personal selling, and product distribution methods.

Prerequisites: None. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

Introduction of the basic principles and applications of the sales process as they may apply to industrial, wholesale and retail selling situations. This would include prospecting and qualifying, planning and pre-approaching, approaching the customer, the sales presentation/demonstration, handling objections, closing the sale and post-sale service and follow-up with customer.

Prerequisites: None. Offered: Varies **Articulated*

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each participant is expected to attend classes as scheduled, participate in classroom activities, and complete assignments on time.

Course examines the principles of the behavioral sciences of psychology, sociology and anthropology and how these sciences are used in creating marketing communications plans aimed at consumer or professional buyers. Specific topics include perception processes, lifestyle analysis, personality psychographics, motivation analysis and influence of groups on buying behaviors.

Prerequisites: None. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

This course studies advertising fundamentals. Students will explore the marketing communications plan, product and service positioning, consumer behavior theories, uses of various media, relationship advertising, and the process of developing creative strategies. Examination of advertising's relationship to other promotional elements of selling, sales promotion and publicity, and the functions and operation of an advertising agency.

Prerequisites: None. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

This course emphasizes overall advertising campaign management. It focuses on strategy development, advertising, and promotional relationship, media strategy, budget management and control, and measuring results. Students study and analyze case histories and current campaigns covered in advertising trade publications. Students study advertising management's role in the marketing process, and sharpen their abilities to think strategically, analyze, conceptualize and make sound decisions. Students prepare and present a full advertising campaign.

Prerequisites: MKTC2000. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

This course is an introduction to the proposal-writing process and its role in the marketing cycle. It covers the skills needed and information required to write a compelling proposal. It also covers the components of a good proposal and factors that can result in a rejected proposal.

Prerequisites: None. Offered: Varies

Credit Breakout:  1.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least two hours per week preparing for class.

Course examines how to write advertising copy for all areas of marketing communications such as the Internet, public relations, news media, scriptwriting, business writing as well as for print, radio, television and collateral media.

Prerequisites: None.

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

This course explains the importance of promotions in the marketing. It defines the steps in promotion planning and components of sales promotions, trade promotions, and techniques in consumer promotions along with promotional strategies, motivational and support programs, event sponsorship, premiums, contests and sweepstakes.

Prerequisites: None. Offered: Varies

Credit Breakout:  2.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least two hours per week preparing for class.

This course explains the nature and use of public relations as a promotional tool. Training in the writing and preparation of press releases and press kits, publicity campaigns, conduct of press conferences, and other public relations tools. Course also includes current practices and problems in the field of public relations. Emphasizes successful case histories and planning techniques.

Prerequisites: None.

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

The understanding of print and electronic visual communications is an integral part of marketing communications. In this course, students will be introduced to the fundamentals of the role visual communications plays in the marketing process. The course includes study how to select pictures to use in e-marketing, public relations and print including the importance of a photograph's content. Students will familiar with the role visual communication specialists play in the marketing process.

Prerequisites: None. Offered: Varies

Credit Breakout:  1.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each participant is expected to attend classes as scheduled, participate in classroom activities, and complete assignments on time.

Course provides an overview of electronic commerce by examining and evaluating tactics of businesses utilizing the internet and other electronic media as part of their marketing mix. A review is made of Web technology trends and e-commerce strategies.

Prerequisites: None

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

This course introduces students to the concepts and disciplines of international marketing. Students develop an understanding of the international environment and its impact on marketing. Topics include social and cultural influences; political, legal and financial considerations; exporting and importing; organizational alternatives; information sources; market-entry strategies; pricing and distribution; sales and communications practices; counter trade; and other current international marketing issues.

Prerequisites: None. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

This course examines the processes and techniques used in securing, analyzing and creatively using information to identify marketing problems and opportunities. Businesses need current information on which to base their marketing decisions; this course studies research to help business determine marketing strategies and create plans for such objectives as product development, marketing promotional evaluations, operation efficiencies and client satisfaction.

Prerequisites: None. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

Examine workplace issues impacting supervisory responsibilities and explore the influence of ethics on individuals and organizations. You will be introduced to the American legal system. Understand civil, contract, employment, and labor laws and how they affect business, such as harassment, discrimination, TORTS, documentation and terminations.

Prerequisites: None. Offered: fall, spring

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Students will be expected to attend classes, participate in classroom activities and turn in assignments on time.

Students will prepare their portfolios for interviewing and showing potential employers. Students will also learn how to set-up interviews, develop interviewing skills and create their resumes and cover letters for job searches.

Prerequisites: None. Offered: Varies

Credit Breakout:  1.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each participant is expected to attend classes as schedules, participate in classroom activities, and complete assignments on time.

We're Sorry. But the information for course MKTC2970 is not available. Please check back later. Thank-you.

Learn and practice skills to communicate your message directly and effectively to generate the desired results, whether in a meeting, presentation or written media. Integrate multi-media to support your ideas. Assess your audience prior to communicating to maximize effectiveness. Facilitate group participation including handling disruptive behavior. Learn and apply skills in any situation to achieve win-win negotiations.

Prerequisites: None. Offered: Fall, Spring

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each participant is expected to attend classes as scheduled, participate in classroom activities, and complete assignments on time.

Using the 35mm camera and most of its controls will be the basis for this on-line photography course. The student will learn how to create good exposures through the use of f-stop and shutter speed controls in natural lighting conditions. In this course we will concentrate on using the depth-of-field controls in emphasizing creative image control. The student will combine the knowledge of different films and exposure techniques with the study of basic artistic composition to produce pleasing images.

Prerequisites: None. Offered: Varies

Credit Breakout:  1.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will be responsible for all shooting, reading and worksheet assignments and completing them outside regular class time. At least 2 hours per week will be needed for preparing and taking photos for class assignments.

This online-enhanced course covers the basics of using Personal Computers (PC's) and the Microsoft Office Professional suite of programs, including Word, Excel, Access and PowerPoint to create documents, spreadsheets, databases and presentations. Students will also be introduced to the Internet, e-mail and the history of computers. This course meets the Dakota County Technical College's computer literacy requirement.

Prerequisites: Recommend a typing speed of 25 words per minute is recommended but not required or COML0900. Offered: Fall, Spring, Summer **Articulated**

Credit Breakout:  2.00  lecture,   1.00  lab,  0.00  other.

This course is an introduction: price mechanisms, supply and demand, resource allocation, analysis of market structures, distribution of income, and business decisions regard to cost analysis.

Prerequisites: None. Offered: Spring

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

This course emphasizes the process of writing expository and persuasive essays using effective writing skills and a variety of research techniques. Also included in the course content are critical reading and logical reasoning.

Prerequisites: Meet qualifying scores on ACCUPLACER test OR successfully complete ENGL0130 OR receive instructor's approval. Offered: Fall, Spring, Summer

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least 6 hours per week preparing for class. Attendance is critical in this class.

This course focuses on the practical and theoretical concepts of human communications and the styles used in personal, social and professional environments. Students will also acquire skills in critical thinking, perception, listening, verbal and non-verbal expressions and conflict resolution.

Prerequisites: None. Offered: Fall, Spring, Summer

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least 6 hours per week preparing for class. Attendance is critical in this class.

Introduction to marketing terms, concepts, and skills useful in analyzing marketing problems. Covers legal, behavioral, ethical, competitive, economic, technological and international factors affecting product, pricing, promotion, and marketing channel decisions. Identify factors marketing managers take into account when creating a marketing plan, including buying behavior, market segmentation, product life cycle, packaging, branding, pricing, advertising, sales promotion, public relations, personal selling, and product distribution methods.

Prerequisites: None. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

Introduction of the basic principles and applications of the sales process as they may apply to industrial, wholesale and retail selling situations. This would include prospecting and qualifying, planning and pre-approaching, approaching the customer, the sales presentation/demonstration, handling objections, closing the sale and post-sale service and follow-up with customer.

Prerequisites: None. Offered: Varies **Articulated*

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each participant is expected to attend classes as scheduled, participate in classroom activities, and complete assignments on time.

Course examines the principles of the behavioral sciences of psychology, sociology and anthropology and how these sciences are used in creating marketing communications plans aimed at consumer or professional buyers. Specific topics include perception processes, lifestyle analysis, personality psychographics, motivation analysis and influence of groups on buying behaviors.

Prerequisites: None. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

This course studies advertising fundamentals. Students will explore the marketing communications plan, product and service positioning, consumer behavior theories, uses of various media, relationship advertising, and the process of developing creative strategies. Examination of advertising's relationship to other promotional elements of selling, sales promotion and publicity, and the functions and operation of an advertising agency.

Prerequisites: None. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

This course emphasizes overall advertising campaign management. It focuses on strategy development, advertising, and promotional relationship, media strategy, budget management and control, and measuring results. Students study and analyze case histories and current campaigns covered in advertising trade publications. Students study advertising management's role in the marketing process, and sharpen their abilities to think strategically, analyze, conceptualize and make sound decisions. Students prepare and present a full advertising campaign.

Prerequisites: MKTC2000. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

Course examines how to write advertising copy for all areas of marketing communications such as the Internet, public relations, news media, scriptwriting, business writing as well as for print, radio, television and collateral media.

Prerequisites: None.

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

This course explains the importance of promotions in the marketing. It defines the steps in promotion planning and components of sales promotions, trade promotions, and techniques in consumer promotions along with promotional strategies, motivational and support programs, event sponsorship, premiums, contests and sweepstakes.

Prerequisites: None. Offered: Varies

Credit Breakout:  2.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least two hours per week preparing for class.

This course explains the nature and use of public relations as a promotional tool. Training in the writing and preparation of press releases and press kits, publicity campaigns, conduct of press conferences, and other public relations tools. Course also includes current practices and problems in the field of public relations. Emphasizes successful case histories and planning techniques.

Prerequisites: None.

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

The understanding of print and electronic visual communications is an integral part of marketing communications. In this course, students will be introduced to the fundamentals of the role visual communications plays in the marketing process. The course includes study how to select pictures to use in e-marketing, public relations and print including the importance of a photograph's content. Students will familiar with the role visual communication specialists play in the marketing process.

Prerequisites: None. Offered: Varies

Credit Breakout:  1.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each participant is expected to attend classes as scheduled, participate in classroom activities, and complete assignments on time.

Course provides an overview of electronic commerce by examining and evaluating tactics of businesses utilizing the internet and other electronic media as part of their marketing mix. A review is made of Web technology trends and e-commerce strategies.

Prerequisites: None

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

This course introduces students to the concepts and disciplines of international marketing. Students develop an understanding of the international environment and its impact on marketing. Topics include social and cultural influences; political, legal and financial considerations; exporting and importing; organizational alternatives; information sources; market-entry strategies; pricing and distribution; sales and communications practices; counter trade; and other current international marketing issues.

Prerequisites: None. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

This course examines the processes and techniques used in securing, analyzing and creatively using information to identify marketing problems and opportunities. Businesses need current information on which to base their marketing decisions; this course studies research to help business determine marketing strategies and create plans for such objectives as product development, marketing promotional evaluations, operation efficiencies and client satisfaction.

Prerequisites: None. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

Examine workplace issues impacting supervisory responsibilities and explore the influence of ethics on individuals and organizations. You will be introduced to the American legal system. Understand civil, contract, employment, and labor laws and how they affect business, such as harassment, discrimination, TORTS, documentation and terminations.

Prerequisites: None. Offered: fall, spring

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Students will be expected to attend classes, participate in classroom activities and turn in assignments on time.

Students will prepare their portfolios for interviewing and showing potential employers. Students will also learn how to set-up interviews, develop interviewing skills and create their resumes and cover letters for job searches.

Prerequisites: None. Offered: Varies

Credit Breakout:  1.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each participant is expected to attend classes as schedules, participate in classroom activities, and complete assignments on time.

We're Sorry. But the information for course MKTC2970 is not available. Please check back later. Thank-you.

This is an introduction of the basic tools used for image manipulation in Adobe PhotoShop. Image modification and compositing, use of the scanner, and mastery of PhotoShop tools are stressed. Image adjustment and enhancement and layer masks are also taught.

Prerequisites: None. Offered: Fall, Spring **Articulated**

Credit Breakout:  1.00  lecture,   1.00  lab,  0.00  other.

Student Expectations:Each student will spend at least 3 hours per week preparing for class. Attendance is critical in this class.

Students will become familiar with QuarkXPress an electronic layout program. Emphasis will be placed on software operation. Use of text, graphics, tabs, style sheets, and master pages will be incorporated into projects.

Prerequisites: VCOM1000 recommended. Offered: Varies **Articulated**

Credit Breakout:  1.00  lecture,   1.00  lab,  0.00  other.

Student Expectations:Each student will spend at least 2 hours per week preparing for class. Attendance is critical in this class.

This course is a comprehensive look into the drawing tools of Adobe Illustrator, a computer illustration application. Students will develop skills using the basic drawing tools. Use of the transformation tools, templates, layering, spot and process color and file output will be emphasized.

Prerequisites: VCOM1000 recommended. Offered: Fall, Spring **Articulated**

Credit Breakout:  1.00  lecture,   1.00  lab,  0.00  other.

Student Expectations:Each student will spend at least 2 hours per week preparing for class. Attendance is critical in this class.

Students will learn basic proofreading techniques. Proofing marks will be learned and used to mark text. Proofing techniques will be used to identify proofing errors.

Prerequisites: None. Offered: Varies

Credit Breakout:  1.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least 1 hour per week preparing for class. Attendance is critical in this class.

Using the 35mm camera and most of its controls will be the basis for this on-line photography course. The student will learn how to create good exposures through the use of f-stop and shutter speed controls in natural lighting conditions. In this course we will concentrate on using the depth-of-field controls in emphasizing creative image control. The student will combine the knowledge of different films and exposure techniques with the study of basic artistic composition to produce pleasing images.

Prerequisites: None. Offered: Varies

Credit Breakout:  1.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will be responsible for all shooting, reading and worksheet assignments and completing them outside regular class time. At least 2 hours per week will be needed for preparing and taking photos for class assignments.

This class will familiarize students with the concepts of web page design and construction. Emphasis will be on good design for both graphic elements and logical web page information flow.

Prerequisites: VCOM1010 recommended and VCOM1410 required or instructor approval. Offered: Varies **Articulated**

Credit Breakout:  1.00  lecture,   1.00  lab,  0.00  other.

Student Expectations:Each student will spend at least 2 hours per week preparing for class. Attendance is critical in this class.

Introduction to marketing terms, concepts, and skills useful in analyzing marketing problems. Covers legal, behavioral, ethical, competitive, economic, technological and international factors affecting product, pricing, promotion, and marketing channel decisions. Identify factors marketing managers take into account when creating a marketing plan, including buying behavior, market segmentation, product life cycle, packaging, branding, pricing, advertising, sales promotion, public relations, personal selling, and product distribution methods.

Prerequisites: None. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

Introduction of the basic principles and applications of the sales process as they may apply to industrial, wholesale and retail selling situations. This would include prospecting and qualifying, planning and pre-approaching, approaching the customer, the sales presentation/demonstration, handling objections, closing the sale and post-sale service and follow-up with customer.

Prerequisites: None. Offered: Varies **Articulated*

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each participant is expected to attend classes as scheduled, participate in classroom activities, and complete assignments on time.

Course examines the principles of the behavioral sciences of psychology, sociology and anthropology and how these sciences are used in creating marketing communications plans aimed at consumer or professional buyers. Specific topics include perception processes, lifestyle analysis, personality psychographics, motivation analysis and influence of groups on buying behaviors.

Prerequisites: None. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

This course studies advertising fundamentals. Students will explore the marketing communications plan, product and service positioning, consumer behavior theories, uses of various media, relationship advertising, and the process of developing creative strategies. Examination of advertising's relationship to other promotional elements of selling, sales promotion and publicity, and the functions and operation of an advertising agency.

Prerequisites: None. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

This course emphasizes overall advertising campaign management. It focuses on strategy development, advertising, and promotional relationship, media strategy, budget management and control, and measuring results. Students study and analyze case histories and current campaigns covered in advertising trade publications. Students study advertising management's role in the marketing process, and sharpen their abilities to think strategically, analyze, conceptualize and make sound decisions. Students prepare and present a full advertising campaign.

Prerequisites: MKTC2000. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

This course is an introduction to the proposal-writing process and its role in the marketing cycle. It covers the skills needed and information required to write a compelling proposal. It also covers the components of a good proposal and factors that can result in a rejected proposal.

Prerequisites: None. Offered: Varies

Credit Breakout:  1.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least two hours per week preparing for class.

Course examines how to write advertising copy for all areas of marketing communications such as the Internet, public relations, news media, scriptwriting, business writing as well as for print, radio, television and collateral media.

Prerequisites: None.

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

This course explains the importance of promotions in the marketing. It defines the steps in promotion planning and components of sales promotions, trade promotions, and techniques in consumer promotions along with promotional strategies, motivational and support programs, event sponsorship, premiums, contests and sweepstakes.

Prerequisites: None. Offered: Varies

Credit Breakout:  2.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least two hours per week preparing for class.

This course explains the nature and use of public relations as a promotional tool. Training in the writing and preparation of press releases and press kits, publicity campaigns, conduct of press conferences, and other public relations tools. Course also includes current practices and problems in the field of public relations. Emphasizes successful case histories and planning techniques.

Prerequisites: None.

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

Course provides an overview of electronic commerce by examining and evaluating tactics of businesses utilizing the internet and other electronic media as part of their marketing mix. A review is made of Web technology trends and e-commerce strategies.

Prerequisites: None

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

This course examines the processes and techniques used in securing, analyzing and creatively using information to identify marketing problems and opportunities. Businesses need current information on which to base their marketing decisions; this course studies research to help business determine marketing strategies and create plans for such objectives as product development, marketing promotional evaluations, operation efficiencies and client satisfaction.

Prerequisites: None. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

Examine workplace issues impacting supervisory responsibilities and explore the influence of ethics on individuals and organizations. You will be introduced to the American legal system. Understand civil, contract, employment, and labor laws and how they affect business, such as harassment, discrimination, TORTS, documentation and terminations.

Prerequisites: None. Offered: fall, spring

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Students will be expected to attend classes, participate in classroom activities and turn in assignments on time.

Students will prepare their portfolios for interviewing and showing potential employers. Students will also learn how to set-up interviews, develop interviewing skills and create their resumes and cover letters for job searches.

Prerequisites: None. Offered: Varies

Credit Breakout:  1.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each participant is expected to attend classes as schedules, participate in classroom activities, and complete assignments on time.

Introduction to marketing terms, concepts, and skills useful in analyzing marketing problems. Covers legal, behavioral, ethical, competitive, economic, technological and international factors affecting product, pricing, promotion, and marketing channel decisions. Identify factors marketing managers take into account when creating a marketing plan, including buying behavior, market segmentation, product life cycle, packaging, branding, pricing, advertising, sales promotion, public relations, personal selling, and product distribution methods.

Prerequisites: None. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

Introduction of the basic principles and applications of the sales process as they may apply to industrial, wholesale and retail selling situations. This would include prospecting and qualifying, planning and pre-approaching, approaching the customer, the sales presentation/demonstration, handling objections, closing the sale and post-sale service and follow-up with customer.

Prerequisites: None. Offered: Varies **Articulated*

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each participant is expected to attend classes as scheduled, participate in classroom activities, and complete assignments on time.

Course examines the principles of the behavioral sciences of psychology, sociology and anthropology and how these sciences are used in creating marketing communications plans aimed at consumer or professional buyers. Specific topics include perception processes, lifestyle analysis, personality psychographics, motivation analysis and influence of groups on buying behaviors.

Prerequisites: None. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

This course studies advertising fundamentals. Students will explore the marketing communications plan, product and service positioning, consumer behavior theories, uses of various media, relationship advertising, and the process of developing creative strategies. Examination of advertising's relationship to other promotional elements of selling, sales promotion and publicity, and the functions and operation of an advertising agency.

Prerequisites: None. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

This course emphasizes overall advertising campaign management. It focuses on strategy development, advertising, and promotional relationship, media strategy, budget management and control, and measuring results. Students study and analyze case histories and current campaigns covered in advertising trade publications. Students study advertising management's role in the marketing process, and sharpen their abilities to think strategically, analyze, conceptualize and make sound decisions. Students prepare and present a full advertising campaign.

Prerequisites: MKTC2000. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

This course explains the importance of promotions in the marketing. It defines the steps in promotion planning and components of sales promotions, trade promotions, and techniques in consumer promotions along with promotional strategies, motivational and support programs, event sponsorship, premiums, contests and sweepstakes.

Prerequisites: None. Offered: Varies

Credit Breakout:  2.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least two hours per week preparing for class.

This course explains the nature and use of public relations as a promotional tool. Training in the writing and preparation of press releases and press kits, publicity campaigns, conduct of press conferences, and other public relations tools. Course also includes current practices and problems in the field of public relations. Emphasizes successful case histories and planning techniques.

Prerequisites: None.

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

The understanding of print and electronic visual communications is an integral part of marketing communications. In this course, students will be introduced to the fundamentals of the role visual communications plays in the marketing process. The course includes study how to select pictures to use in e-marketing, public relations and print including the importance of a photograph's content. Students will familiar with the role visual communication specialists play in the marketing process.

Prerequisites: None. Offered: Varies

Credit Breakout:  1.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each participant is expected to attend classes as scheduled, participate in classroom activities, and complete assignments on time.

Course provides an overview of electronic commerce by examining and evaluating tactics of businesses utilizing the internet and other electronic media as part of their marketing mix. A review is made of Web technology trends and e-commerce strategies.

Prerequisites: None

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

This course examines the processes and techniques used in securing, analyzing and creatively using information to identify marketing problems and opportunities. Businesses need current information on which to base their marketing decisions; this course studies research to help business determine marketing strategies and create plans for such objectives as product development, marketing promotional evaluations, operation efficiencies and client satisfaction.

Prerequisites: None. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

Examine workplace issues impacting supervisory responsibilities and explore the influence of ethics on individuals and organizations. You will be introduced to the American legal system. Understand civil, contract, employment, and labor laws and how they affect business, such as harassment, discrimination, TORTS, documentation and terminations.

Prerequisites: None. Offered: fall, spring

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Students will be expected to attend classes, participate in classroom activities and turn in assignments on time.

This is an introduction of the basic tools used for image manipulation in Adobe PhotoShop. Image modification and compositing, use of the scanner, and mastery of PhotoShop tools are stressed. Image adjustment and enhancement and layer masks are also taught.

Prerequisites: None. Offered: Fall, Spring **Articulated**

Credit Breakout:  1.00  lecture,   1.00  lab,  0.00  other.

Student Expectations:Each student will spend at least 3 hours per week preparing for class. Attendance is critical in this class.

Students will become familiar with QuarkXPress an electronic layout program. Emphasis will be placed on software operation. Use of text, graphics, tabs, style sheets, and master pages will be incorporated into projects.

Prerequisites: VCOM1000 recommended. Offered: Varies **Articulated**

Credit Breakout:  1.00  lecture,   1.00  lab,  0.00  other.

Student Expectations:Each student will spend at least 2 hours per week preparing for class. Attendance is critical in this class.

This course is a comprehensive look into the drawing tools of Adobe Illustrator, a computer illustration application. Students will develop skills using the basic drawing tools. Use of the transformation tools, templates, layering, spot and process color and file output will be emphasized.

Prerequisites: VCOM1000 recommended. Offered: Fall, Spring **Articulated**

Credit Breakout:  1.00  lecture,   1.00  lab,  0.00  other.

Student Expectations:Each student will spend at least 2 hours per week preparing for class. Attendance is critical in this class.

Students will learn basic proofreading techniques. Proofing marks will be learned and used to mark text. Proofing techniques will be used to identify proofing errors.

Prerequisites: None. Offered: Varies

Credit Breakout:  1.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least 1 hour per week preparing for class. Attendance is critical in this class.

Using the 35mm camera and most of its controls will be the basis for this on-line photography course. The student will learn how to create good exposures through the use of f-stop and shutter speed controls in natural lighting conditions. In this course we will concentrate on using the depth-of-field controls in emphasizing creative image control. The student will combine the knowledge of different films and exposure techniques with the study of basic artistic composition to produce pleasing images.

Prerequisites: None. Offered: Varies

Credit Breakout:  1.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will be responsible for all shooting, reading and worksheet assignments and completing them outside regular class time. At least 2 hours per week will be needed for preparing and taking photos for class assignments.

This class will familiarize students with the concepts of web page design and construction. Emphasis will be on good design for both graphic elements and logical web page information flow.

Prerequisites: VCOM1010 recommended and VCOM1410 required or instructor approval. Offered: Varies **Articulated**

Credit Breakout:  1.00  lecture,   1.00  lab,  0.00  other.

Student Expectations:Each student will spend at least 2 hours per week preparing for class. Attendance is critical in this class.

Introduction to marketing terms, concepts, and skills useful in analyzing marketing problems. Covers legal, behavioral, ethical, competitive, economic, technological and international factors affecting product, pricing, promotion, and marketing channel decisions. Identify factors marketing managers take into account when creating a marketing plan, including buying behavior, market segmentation, product life cycle, packaging, branding, pricing, advertising, sales promotion, public relations, personal selling, and product distribution methods.

Prerequisites: None. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

Introduction of the basic principles and applications of the sales process as they may apply to industrial, wholesale and retail selling situations. This would include prospecting and qualifying, planning and pre-approaching, approaching the customer, the sales presentation/demonstration, handling objections, closing the sale and post-sale service and follow-up with customer.

Prerequisites: None. Offered: Varies **Articulated*

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each participant is expected to attend classes as scheduled, participate in classroom activities, and complete assignments on time.

Course examines the principles of the behavioral sciences of psychology, sociology and anthropology and how these sciences are used in creating marketing communications plans aimed at consumer or professional buyers. Specific topics include perception processes, lifestyle analysis, personality psychographics, motivation analysis and influence of groups on buying behaviors.

Prerequisites: None. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

This course studies advertising fundamentals. Students will explore the marketing communications plan, product and service positioning, consumer behavior theories, uses of various media, relationship advertising, and the process of developing creative strategies. Examination of advertising's relationship to other promotional elements of selling, sales promotion and publicity, and the functions and operation of an advertising agency.

Prerequisites: None. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

This course emphasizes overall advertising campaign management. It focuses on strategy development, advertising, and promotional relationship, media strategy, budget management and control, and measuring results. Students study and analyze case histories and current campaigns covered in advertising trade publications. Students study advertising management's role in the marketing process, and sharpen their abilities to think strategically, analyze, conceptualize and make sound decisions. Students prepare and present a full advertising campaign.

Prerequisites: MKTC2000. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

This course explains the importance of promotions in the marketing. It defines the steps in promotion planning and components of sales promotions, trade promotions, and techniques in consumer promotions along with promotional strategies, motivational and support programs, event sponsorship, premiums, contests and sweepstakes.

Prerequisites: None. Offered: Varies

Credit Breakout:  2.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least two hours per week preparing for class.

This course explains the nature and use of public relations as a promotional tool. Training in the writing and preparation of press releases and press kits, publicity campaigns, conduct of press conferences, and other public relations tools. Course also includes current practices and problems in the field of public relations. Emphasizes successful case histories and planning techniques.

Prerequisites: None.

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

The understanding of print and electronic visual communications is an integral part of marketing communications. In this course, students will be introduced to the fundamentals of the role visual communications plays in the marketing process. The course includes study how to select pictures to use in e-marketing, public relations and print including the importance of a photograph's content. Students will familiar with the role visual communication specialists play in the marketing process.

Prerequisites: None. Offered: Varies

Credit Breakout:  1.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each participant is expected to attend classes as scheduled, participate in classroom activities, and complete assignments on time.

Course provides an overview of electronic commerce by examining and evaluating tactics of businesses utilizing the internet and other electronic media as part of their marketing mix. A review is made of Web technology trends and e-commerce strategies.

Prerequisites: None

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

This course examines the processes and techniques used in securing, analyzing and creatively using information to identify marketing problems and opportunities. Businesses need current information on which to base their marketing decisions; this course studies research to help business determine marketing strategies and create plans for such objectives as product development, marketing promotional evaluations, operation efficiencies and client satisfaction.

Prerequisites: None. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

Using the 35mm camera and most of its controls will be the basis for this on-line photography course. The student will learn how to create good exposures through the use of f-stop and shutter speed controls in natural lighting conditions. In this course we will concentrate on using the depth-of-field controls in emphasizing creative image control. The student will combine the knowledge of different films and exposure techniques with the study of basic artistic composition to produce pleasing images.

Prerequisites: None. Offered: Varies

Credit Breakout:  1.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will be responsible for all shooting, reading and worksheet assignments and completing them outside regular class time. At least 2 hours per week will be needed for preparing and taking photos for class assignments.

Introduction to marketing terms, concepts, and skills useful in analyzing marketing problems. Covers legal, behavioral, ethical, competitive, economic, technological and international factors affecting product, pricing, promotion, and marketing channel decisions. Identify factors marketing managers take into account when creating a marketing plan, including buying behavior, market segmentation, product life cycle, packaging, branding, pricing, advertising, sales promotion, public relations, personal selling, and product distribution methods.

Prerequisites: None. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

Introduction of the basic principles and applications of the sales process as they may apply to industrial, wholesale and retail selling situations. This would include prospecting and qualifying, planning and pre-approaching, approaching the customer, the sales presentation/demonstration, handling objections, closing the sale and post-sale service and follow-up with customer.

Prerequisites: None. Offered: Varies **Articulated*

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each participant is expected to attend classes as scheduled, participate in classroom activities, and complete assignments on time.

Course examines the principles of the behavioral sciences of psychology, sociology and anthropology and how these sciences are used in creating marketing communications plans aimed at consumer or professional buyers. Specific topics include perception processes, lifestyle analysis, personality psychographics, motivation analysis and influence of groups on buying behaviors.

Prerequisites: None. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each student will spend at least three hours per week preparing for class.

Course examines the knowledge and skills required of an effective salesperson. Students will examine methods of identifying prospects, securing appointments, pre-approach planning, gaining attention and interest, understanding prospects' wants and needs, obtaining agreement of concerns and solutions, showcasing product benefits, handling sales resistance, identifying and responding to buying signals, sale-closing techniques, post-call analysis and customer retention techniques.

Prerequisites: None. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations:Each participant is expected to attend classes as scheduled, participate in classroom activities, and complete assignments on time.