Meeting and Event Management

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Meeting and Event Management — A.A.S. Degree

Course# Course Title Credits
Fundamental of Meeting, Conference and Event Management 2

Learn strategies to develop meaningful, well-organized conferences, meeting and special events, perfect for meeting planners experienced with logistics who want to develop the principles and techniques that form the foundation of meeting and event programs. Individuals interested in a meeting planning career or just starting in the field will want to build their career on the fundamentals included in this curriculum.

Prerequisites: None. Offered: Fall, Spring

Credit Breakout: 2.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Students will be responsible for study of lecture notes, text and discussion posts. Students will be required to participate in discussion posts as outlined in the course syllabus, complete assignments and quizzes and participate in the assigned group case study in a timely manner as specified in the course syllabus.

Advanced Meeting, Conference, and Event Management 3

Whether you are interested in the field of meeting planning or already an experienced meeting planner, this is the hands-on, dynamic course you have been looking for to hone your skills and learn new techniques. This course delivers tricks of the trade and new twists while refreshing time-tested practices. Students will learn how to apply the Convention Industry Council meeting profile and request for proposal accepted practices.

Prerequisites: SMGT1160 or advisor approval. Offered: Fall, Spring

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Students will be responsible for study of lecture notes, text and discussion posts. Students will be required to participate in discussion posts as outlined in the course syllabus, complete assignments and quizzes and participate in the assigned group case study in a timely manner as specified in the course syllabus.

Special Event Coordination and Management 3

Learn strategies to effectively procure, organize, implement and monitor the products and services that bring an event to life. This course focuses on event design basics, room set-up, event flow, entertainment, food and beverage options, and communication. Students will research and shop for a case study special event venue and design a boardroom presentation to present venue and theme recommendations to a boss or client; learn vendor selection techniques, and event specifications will be created and vendor/venue work orders reviewed. Get acquainted with music licensing, host liquor liability, the Americans with Disabilities Act (ADA), and preparation for a pre-convention briefing. Students will explore planner resources such as convention and visitor bureaus and destination management companies.

Prerequisites: SMGT1161or advisor approval. Offered: Fall, Spring

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Students will be responsible for study of lecture notes, text and discussion posts. Students will be required to participate in discussion posts as outlined in the course syllabus, complete assignments and quizzes and participate in the assigned group case study in a timely manner as specified in the course syllabus.

Event Promotion 3

Promote your meetings, events, festivals, tradeshows and conventions with the skill of an experienced event marketer. This course combines marketing and public relations expertise to make your event a success! Curriculum includes a business simulation and integrates key business skills such as critical thinking, team dynamics and communication.

Prerequisites: None. Offered: Fall, Spring

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Students will be responsible for study of lecture notes, text and discussion posts. Students will be required to participate in discussion posts as outlined in the course syllabus, complete assignments and quizzes and participate in the assigned group case study in a timely manner as specified in the course syllabus.

Lodging Operations and Coordination 2

A lodging operation is comprised of many departments that must work together with precision to fulfill guest expectations. Course curriculum addresses the complete range of lodging operational considerations from the front lobby guest experience to the shipping and receiving dock.

Prerequisites: None.

Credit Breakout: 2.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Act in accordance with the course schedule; communicate effectively; participate in all course activities and projects; complete all assignments in a timely manner.

Introduction to Tourism and Tourism 2

Learn strategies to develop meaningful, well-organized conferences, meeting and special events, perfect for meeting planners experienced with logistics who want to develop the principles and techniques that form the foundation of meeting and event programs. Individuals interested in a meeting planning career or just starting in the field will want to build their career on the fundamentals included in this curriculum.

Prerequisites: None. Offered: Fall, Spring

Credit Breakout: 2.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Students will be responsible for study of lecture notes, text and discussion posts. Students will be required to participate in discussion posts as outlined in the course syllabus, complete assignments and quizzes and participate in the assigned group case study in a timely manner as specified in the course syllabus.

Lodging Systems and Technology 2

Technology is integral to success in today’s lodging environment. Students will be introduced to the many systems that ensure success, including monitoring room inventory, communication, staffing, yield management and data mining to predict consumer habits.

Prerequisites: None.

Credit Breakout: 2.00 lecture, 0.00 lab, 0.00 other.

Hotel Front Office Management 3

This course provides a hands-on tour of the front office in a lodging establishment. Curriculum includes a computerized simulation of the front office processes from guest check-in thru night audit. This is on-the-job training in the classroom.

Prerequisites: None.

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Hospitality Space and Logistics Management 3

This course focuses on the management of products and services at hotels, resorts and other venues that hold group meetings. Achieving success of the group client's meeting goals while ensuring venue operational efficiency and profit, is a core skill in the hospitality industry. Creating a partnership for success between the venue and the group is a significant element of today's competitive business environment.

Prerequisites: None.

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Hospitality and Tourism Guest Services 2

Hospitality and tourism customers experience satisfaction when the combination of positive product AND service exist. In this course students will learn listening techniques and customer service skills. Hospitality and tourism case studies, tapes and other media give students first-hand experience in providing quality guest services. Problem solving is an important element of the curriculum.

Prerequisites: None.

Credit Breakout: 2.00 lecture, 0.00 lab, 0.00 other.

Hospitality Risk Management 2

Learn to recognize potential risks in the hospitality environment and to prioritize those risks for action. Application of practical strategies to management risks of people, property and goodwill are key elements of success. Learn risk management techniques using case studies and real-life scenarios.

Prerequisites: None.

Credit Breakout: 2.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Students will be responsible for review of lectures and study of lecture notes, text and discussion posts. Students will be required to participate in discussion posts and complete assignments and quizzes in a timely manner as specified in the course syllabus.

Management Skills I, Foundations in Management 3

This course is part I of three parts of the process of obtaining certification as a Certified Manager, from the Institute of Certified Professional Managers.

Prerequisites: None.

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Be on time for class and returning from break; communicate effectively; participate in all class activities & projects; complete all outside class assignments on time; participate online; turn off cell phones and pagers; respectfully challenge each others views.

Management Skills II, Planning and Organizing 3

This course is part 2 of three parts of the process of obtaining certification as a Certified Manager, from the Institute of Certified Professional Managers. Gain knowledge planning and organizing, and apply skills related to planning and strategy, operations management, project management, decision making, team management, organizational structure and human resources management.

Prerequisites: SMGT 2001.

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Be on time for class and returning from break; communicate effectively; participate in all class activities & projects, complete all outside class assignments on time, participate online, turn off cell phones and pagers, respectfully challenge each others views.

Management Skills III, Leading and Controlling 3

This course is part 3 of three parts of the process of obtaining certification as a Certified Manager, from the Institute of Certified Professional Managers. Gain knowledge leading & controlling, and apply skills related to leadership principles, empowerment and delegation, managing change, conflict and culture, operations control, quality management and financial management.

Prerequisites: SMGT2002.

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Be on time for class and returning from break; communicate effectively, participate in all class activities & projects, complete all outside class assignments on time, participate online, turn off cell phones and pagers, respectfully challenge each others views.

Industry Specialization Courses 9

We're Sorry. But the information for course NONE1234 is not available. Please check back later. Thank-you.

  Total Credits 45

General Education

Course# Course Title Credits
Composition I 3

This course emphasizes the process of writing expository and persuasive essays using effective writing skills and a variety of research techniques. Also included in the course content are critical reading and logical reasoning.

Prerequisites: Must pass Accuplacer test or successfully complete ENGL0130 - English Essentials or receive instructor approval. Offered: Fall, Spring, Summer

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each student will spend at least 6 hours per week preparing for class. Attendance is critical in this class.

Interpersonal Communications 3

This course focuses on the practical and theoretical concepts of human communications and the styles used in personal, social and professional environments. Students will also acquire skills in critical thinking, perception, listening, emotional communication, verbal and non-verbal expressions and conflict resolution.

Prerequisites: None. Offered: Fall, Spring, Summer

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each student will spend at least 6 hours per week preparing for class. Attendance is critical in this class.

Critical Thinking 3

This course focuses on informal logic. Students will develop skills in critical thinking and will practice applying these skills to problems found in the workplace and other everyday environments. Topics will include the nature of argumentation, fallacies, deductive and inductive reasoning, and argument evaluation and construction.

Prerequisites: Suggested Accuplacer reading cutscore over 78.

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Student participation in group exercises, projects, and presentations.

  General Education Elective** 2-3
  Math/Science (MnTC Goal 3 or 4) 3-4
  Total Credits 15
Total Program Requirements 60

† Students select three industry specialization courses.

†† Students must select one of the emphasis options listed on the following page to complete their technical emphasis.

** Select General Education electives from any MnTC goal area.

Industry Specialization Courses ††

(Select a total of 9 credits from list)

Course# Course Title Credits
Event Design
3

Meeting and event planners who want to increase production value of their events will find this course essential to achieving well-designed and orchestrated events. This course provides a thorough knowledge of event design principles, processes and practices. Students will learn about the various decorative elements used in special events and how production factors integrate to produce a winning event. Students will learn the basis of good design through study of design principles and practices. Through case studies students will learn techniques and resources to apply event design.

Prerequisites: None.

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Students will be responsible for study of lecture notes, text and discussion posts. Students will be required to participate in discussion posts as outlined in the course syllabus, complete assignments and quizzes and participate in the assigned group case study in a timely manner as specified in the course syllabus.

Meeting & Event Sponsorship 3

Sponsorship dollars can mean the difference between financial success or ruin for an event. Sponsor visibility and benefit to the sponsoring organization can make or break their business. Establishing ROI for the event as well as the sponsoring organization is important to the symbiotic relationship between these entities. For the event planner, the value of sponsorships to the event and its attendees, as well as how to integrate the sponsorship into the event are key elements of success. Fundraisers, who frequently double as the event planner, need to know how to place value on sponsorships, maximize the sponsor experience and where to find more sponsors. Event planners and fundraisers will learn state-of-the-art methods for finding, securing and retaining sponsors in this class.

Prerequisites: SMGT1160, SMGT1161, SMGT1162, SMGT1163, or instructor's approval.

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Students will be responsible for study of lecture notes, text and discussion posts. Students will be required to participate in discussion posts as outlined in the coursed syllabus, complete assignments and quizzes and participate in the assigned group case study in a timely manner as specified in the course syllabus.

Trade Show Management 3

Students new to exhibit management or experienced professionals who want to brush up on their skills will find this course essential to their career. Through the extensive case studies, students will learn how to manage exhibit operations from start to finish and become acquainted with marketing the trade show to exhibitors and attendees. Information and resources to manage essential trade show components such as site selection, floor plan layout, program planning, housing, registration and transportation will be explored.

Prerequisites: None.

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Students will be responsible for study of lecture notes, text and discussion posts. Students will be required to participate in discussion posts as outlined in the course syllabus, complete assignments and quizzes and participate in the assigned group case study in a timely manner as specified in the course syllabus.

Strategies for Sales and Closing Success 3

Vendor-Client relationships built on collaboration and mutual reward are the secret success strategy of today's hospitality market. The consumptive sales techniques of yesterday have no traction today. Today's customer is more trained, and technology has maximized their ability to both research and communicate. Litigation has increased. New APEX/ASTM Green Standards will soon require another layer of relationship accompanied by transparent documentation. Effective Vendor-Client relationships begin at first contact, continue through "close", and evolve into the post-sale relationship that multiplies sales. New or experienced sales professionals will benefit from hands-on case studies and simulations that address sales and closing strategies from both Vendor and Client perspectives. The exploration of both perspectives is especially appropriate in today's fluid marketplace in which most professionals will be both Vendor and Client during their career.

Prerequisites: None.

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Act in accordance with the course schedule; communicate effectively; participate in all course activities and projects; complete all assignments in a timely manner.

Project Management for Meetings and Events 3

Experienced meeting planners know that project management is one of their most important skills. Traditional project managers pale at the multiplicity of projects that must be managed concurrently for even the smallest of meetings and events. It can seem like magic when the individual projects such as marketing, purchasing, registration, production, sales, housing, etc. operate independently and ultimately come together in the fusion that is a successful meeting or event. That magic is a skill which makes meeting planning a professional celebrated globally and employed by virtually every business model. This course concentrates on the intricacies of the individual projects and their synthesis into the final product - a successful meeting or event. Success doesn't just happen. And, it is not magic. It is the skill of the professional meeting planner. Students in this course practice their skills interactively using case studies and real-life scenarios.

Prerequisites: None.

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Act in accordance with the course schedule; communicate effectively; participate in all course activities and projects; complete all assignments in a timely manner.

Life Celebrations 3

Life celebrations take many forms and embrace all cultures; marking birth, coming of age, marriage, death and everything in between. Traditions borne in our native cultures form the fabric that makes us unique and weaves a special mark in our celebrations. Meeting and event planners who specialize in life celebrations such as weddings, bat/bar mitzvahs, naming ceremonies, and other multi-cultural events, as well as managers of cultural fairs, festivals, and parades will benefit from this course. Increase your skill set of cultural norms and traditions and gain insight into resources that will help you research details unique to the host's sect, geographic area, and more.

Prerequisites: None.

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Act in accordance with the course schedule; communicate effectively; participate in all course activities and projects; complete all assignments in a timely manner.

Hospitality Law 3

At the core of hospitality law is the need to safeguard guests and internal stakeholders such as owners and employees, while minimizing liability. In an interactive environment, students will explore real-life situations and the application of hospitality law. Students will investigate preventive measures and effective decision making to limit exposure and reduce litigious activity. Study is founded in an ethical, legal, and preventative philosophy, recognizing that today's hospitality manager is the individual who most influences the legal position of the organization through effective decision making. Regulatory and business structure impacts are incorporated into the study of hospitality issues including conferences, employees guests, crime, risks, and more.

Prerequisites: None.

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Act in accordance with the course schedule; communicate effectively; participate in all course activities and projects; complete all assignments in a timely manner.