Introduction to marketing terms, concepts, and skills useful in analyzing marketing problems. Covers legal, behavioral, ethical, competitive, economic, technological and international factors affecting product, pricing, promotion, and marketing channel decisions. Identify factors marketing managers take into account when creating a marketing plan, including buying behavior, market segmentation, product life cycle, packaging, branding, pricing, advertising, sales promotion, public relations, personal selling, and product distribution methods.

Prerequisites: None. Offered: Varies

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each student will spend at least three hours per week preparing for class.

Introduction of the basic principles and applications of the sales process as they may apply to industrial, wholesale and retail selling situations. This would include prospecting and qualifying, planning and pre-approaching, approaching the customer, the sales presentation/demonstration, handling objections, closing the sale and post-sale service and follow-up with customer.

Prerequisites: None. Offered: Varies

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each participant is expected to attend classes as scheduled, participate in classroom activities, and complete assignments on time.

Course examines the principles of the behavioral sciences of psychology, sociology and anthropology and how these sciences are used in creating marketing communications plans aimed at consumer or professional buyers. Specific topics include perception processes, lifestyle analysis, personality psychographics, motivation analysis and influence of groups on buying behaviors.

Prerequisites: None. Offered: Varies

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each student will spend at least three hours per week preparing for class.

Course examines the knowledge and skills required of an effective salesperson. Students will examine methods of identifying prospects, securing appointments, pre-approach planning, gaining attention and interest, understanding prospects' wants and needs, obtaining agreement of concerns and solutions, showcasing product benefits, handling sales resistance, identifying and responding to buying signals, sale-closing techniques, post-call analysis and customer retention techniques.

Prerequisites: None. Offered: Varies

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each participant is expected to attend classes as scheduled, participate in classroom activities, and complete assignments on time.

This course studies advertising fundamentals. Students will explore the marketing communications plan, product and service positioning, consumer behavior theories, uses of various media, relationship advertising, and the process of developing creative strategies. Examination of advertising's relationship to other promotional elements of selling, sales promotion and publicity, and the functions and operation of an advertising agency.

Prerequisites: None. Offered: Varies

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each student will spend at least three hours per week preparing for class.

This course is an introduction to the proposal-writing process and its role in the marketing cycle. It covers the skills needed and information required to write a compelling proposal. It also covers the components of a good proposal and factors that can result in a rejected proposal.

Prerequisites: None. Offered: Varies

Credit Breakout: 1.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each student will spend at least two hours per week preparing for class.

This course explains the importance of promotions in marketing. It defines the steps in promotion planning and the strategies used in both trade and consumer promotions. Techniques in promotional strategies, such as motivational and support programs, event sponsorship, premiums, contests and sweepstakes, tie-in programs, sampling, discounts, and couponing, will be discussed.

Prerequisites: None.

Credit Breakout: 2.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each student will spend at least two hours per week preparing for class.

Course provides an overview of electronic commerce by examining and evaluating tactics of businesses utilizing the internet and other electronic media as part of their marketing mix. A review is made of Web technology trends and e-commerce strategies.

Prerequisites: None

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each student will spend at least three hours per week preparing for class.

This course introduces students to the concepts and disciplines of international marketing. Students develop an understanding of the international environment and its impact on marketing. Topics include social and cultural influences; political, legal and financial considerations; exporting and importing; organizational alternatives; information sources; market-entry strategies; pricing and distribution; sales and communications practices; counter trade; and other current international marketing issues.

Prerequisites: None. Offered: Varies

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each student will spend at least three hours per week preparing for class.

Examine workplace issues impacting supervisory responsibilities and explore the influence of ethics on individuals and organizations. You will be introduced to the American legal system. Understand civil, contract, employment, and labor laws and how they affect business, such as harassment, discrimination, TORTS, documentation and terminations.

Prerequisites: None. Offered: fall, spring

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Be on time for class and returning from break; communicate effectively; participate in all class activities & projects; complete all outside class assignments on time; participate online; turn off cell-phones and pagers; respectfully challenge each others views.

Students will prepare their portfolios for interviewing and showing potential employers. Students will also learn how to set-up interviews, develop interviewing skills and create their resumes and cover letters for job searches.

Prerequisites: None. Offered: Varies

Credit Breakout: 1.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each participant is expected to attend classes as schedules, participate in classroom activities, and complete assignments on time.

We're Sorry. But the information for course MKTC2970 is not available. Please check back later. Thank-you.

This course is part I of three parts of the process of obtaining certification as a Certified Manager, from the Institute of Certified Professional Managers.

Prerequisites: None.

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Be on time for class and returning from break; communicate effectively; participate in all class activities & projects; complete all outside class assignments on time; participate online; turn off cell phones and pagers; respectfully challenge each others views.

This course is part 2 of three parts of the process of obtaining certification as a Certified Manager, from the Institute of Certified Professional Managers. Gain knowledge planning and organizing, and apply skills related to planning and strategy, operations management, project management, decision making, team management, organizational structure and human resources management.

Prerequisites: SMGT 2001.

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Be on time for class and returning from break; communicate effectively; participate in all class activities & projects, complete all outside class assignments on time, participate online, turn off cell phones and pagers, respectfully challenge each others views.

This course is part 3 of three parts of the process of obtaining certification as a Certified Manager, from the Institute of Certified Professional Managers. Gain knowledge leading & controlling, and apply skills related to leadership principles, empowerment and delegation, managing change, conflict and culture, operations control, quality management and financial management.

Prerequisites: SMGT2002.

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Be on time for class and returning from break; communicate effectively, participate in all class activities & projects, complete all outside class assignments on time, participate online, turn off cell phones and pagers, respectfully challenge each others views.

This rapidly growing field of retailing offers a multitude of exciting job opportunities with excellent earning and growth potential. This course is designed to provide individuals entering the retailing profession with basic entry-level knowledge and skills. Course content addresses: (1) retailing strategy, by providing information about an important institution in our society, "the world of retailing". (2) Retail Store Management and Operations including inventory, merchandising, and financial management. (3) Retail Merchandising Management by developing strategies in retail design, visual merchandising, selling skills and customer service.

Prerequisites: None.

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Be on time for class and returning from break; communicate effectively; participate in all class activities & projects; complete all outside class assignments on time; participate online; turn off cell phones and pagers; respectfully challenge each others views.

This course emphasizes the process of writing expository and persuasive essays using effective writing skills and a variety of research techniques. Also included in the course content are critical reading and logical reasoning.

Prerequisites: Must pass Accuplacer test or successfully complete ENGL0130 - English Essentials or receive instructor approval. Offered: Fall, Spring, Summer

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each student will spend at least 6 hours per week preparing for class. Attendance is critical in this class.

This course focuses on the practical and theoretical concepts of human communications and the styles used in personal, social and professional environments. Students will also acquire skills in critical thinking, perception, listening, emotional communication, verbal and non-verbal expressions and conflict resolution.

Prerequisites: None. Offered: Fall, Spring, Summer

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each student will spend at least 6 hours per week preparing for class. Attendance is critical in this class.