Introduction to marketing terms, concepts, and skills useful in analyzing marketing problems. Covers legal, behavioral, ethical, competitive, economic, technological and international factors affecting product, pricing, promotion, and marketing channel decisions. Identify factors marketing managers take into account when creating a marketing plan, including buying behavior, market segmentation, product life cycle, packaging, branding, pricing, advertising, sales promotion, public relations, personal selling, and product distribution methods.

Prerequisites: None. Offered: Varies

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each student will spend at least three hours per week preparing for class.

Introduction of the basic principles and applications of the sales process as they may apply to industrial, wholesale and retail selling situations. This would include prospecting and qualifying, planning and pre-approaching, approaching the customer, the sales presentation/demonstration, handling objections, closing the sale and post-sale service and follow-up with customer.

Prerequisites: None. Offered: Varies

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each participant is expected to attend classes as scheduled, participate in classroom activities, and complete assignments on time.

Course examines the principles of the behavioral sciences of psychology, sociology and anthropology and how these sciences are used in creating marketing communications plans aimed at consumer or professional buyers. Specific topics include perception processes, lifestyle analysis, personality psychographics, motivation analysis and influence of groups on buying behaviors.

Prerequisites: None. Offered: Varies

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each student will spend at least three hours per week preparing for class.

This course studies advertising fundamentals. Students will explore the marketing communications plan, product and service positioning, consumer behavior theories, uses of various media, relationship advertising, and the process of developing creative strategies. Examination of advertising's relationship to other promotional elements of selling, sales promotion and publicity, and the functions and operation of an advertising agency.

Prerequisites: None. Offered: Varies

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each student will spend at least three hours per week preparing for class.

This course explains the importance of promotions in marketing. It defines the steps in promotion planning and the strategies used in both trade and consumer promotions. Techniques in promotional strategies, such as motivational and support programs, event sponsorship, premiums, contests and sweepstakes, tie-in programs, sampling, discounts, and couponing, will be discussed.

Prerequisites: None.

Credit Breakout: 2.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each student will spend at least two hours per week preparing for class.

This course explains the nature and use of public relations as a promotional tool. Training in the writing and preparation of press releases and press kits, publicity campaigns, conduct of press conferences, and other public relations tools. Course also includes current practices and problems in the field of public relations. Emphasizes successful case histories and planning techniques.

Prerequisites: None.

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each student will spend at least three hours per week preparing for class.

The understanding of print and electronic visual communications is an integral part of marketing communications. In this course, students will be introduced to the fundamentals of the role visual communications plays in the marketing process. The course includes study how to select pictures to use in e-marketing, public relations and print including the importance of a photograph's content. Students will become familiar with the role visual communication specialists play in the marketing process.

Prerequisites: None. Offered: Varies

Credit Breakout: 1.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each participant is expected to attend classes as scheduled, participate in classroom activities, and complete assignments on time.

Course provides an overview of electronic commerce by examining and evaluating tactics of businesses utilizing the internet and other electronic media as part of their marketing mix. A review is made of Web technology trends and e-commerce strategies.

Prerequisites: None

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each student will spend at least three hours per week preparing for class.

This course examines the processes and techniques used in securing, analyzing and creatively using information to identify marketing problems and opportunities. Businesses need current information on which to base their marketing decisions; this course studies research to help business determine marketing strategies and create plans for such objectives as product development, marketing promotional evaluations, operation efficiencies and client satisfaction.

Prerequisites: None. Offered: Varies

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each student will spend at least three hours per week preparing for class.

Examine workplace issues impacting supervisory responsibilities and explore the influence of ethics on individuals and organizations. You will be introduced to the American legal system. Understand civil, contract, employment, and labor laws and how they affect business, such as harassment, discrimination, TORTS, documentation and terminations.

Prerequisites: None. Offered: fall, spring

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Be on time for class and returning from break; communicate effectively; participate in all class activities & projects; complete all outside class assignments on time; participate online; turn off cell-phones and pagers; respectfully challenge each others views.

Students will prepare their portfolios for interviewing and showing potential employers. Students will also learn how to set-up interviews, develop interviewing skills and create their resumes and cover letters for job searches.

Prerequisites: None. Offered: Varies

Credit Breakout: 1.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each participant is expected to attend classes as schedules, participate in classroom activities, and complete assignments on time.

This is an introduction of the basic tools used for image manipulation in Adobe PhotoShop. Image modification and compositing, use of the scanner, and mastery of PhotoShop tools are stressed. Image adjustment and enhancement and layer masks are also taught.

Prerequisites: None. Offered: Fall, Spring

Credit Breakout: 1.00 lecture, 1.00 lab, 0.00 other.

Student Expectations: Each student will spend at least 3 hours per week preparing for class. Attendance is critical in this class.

Students will become familiar with Adobe InDesign as an electronic publishing program. Emphasis will be placed on software operation. Use of text, graphics, tabs, style sheets, and master pages will be incorporated into projects.

Prerequisites: VCOM1000 recommended. Offered: Varies

Credit Breakout: 1.00 lecture, 1.00 lab, 0.00 other.

Student Expectations: Each student will spend at least 2 hours per week preparing for class. Attendance is critical in this class.

This course is a comprehensive look into the drawing tools of Adobe Illustrator, a computer illustration application. Students will develop skills using the basic drawing tools. Use of the transformation tools, templates, layering, spot and process color and file output will be emphasized.

Prerequisites: VCOM1000 recommended. Offered: Fall, Spring

Credit Breakout: 1.00 lecture, 1.00 lab, 0.00 other.

Student Expectations: Each student will spend at least 2 hours per week preparing for class. Attendance is critical in this class.

Students will learn basic proofreading techniques. Proofing marks will be learned and used to mark text. Proofing techniques will be used to identify proofing errors.

Prerequisites: None. Offered: Varies

Credit Breakout: 1.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each student will spend at least 1 hour per week preparing for class. Attendance is critical in this class.

This class will familiarize students with the concepts of web page design and construction. Emphasis will be on good design for both graphic elements and logical web page information flow.

Prerequisites: VCOM1010 recommended and VCOM1410 required or instructor approval. Offered: Varies

Credit Breakout: 1.00 lecture, 1.00 lab, 0.00 other.

Student Expectations: Each student will spend at least 2 hours per week preparing for class. Attendance is critical in this class.

This course emphasizes the process of writing expository and persuasive essays using effective writing skills and a variety of research techniques. Also included in the course content are critical reading and logical reasoning.

Prerequisites: Must pass Accuplacer test or successfully complete ENGL0130 - English Essentials or receive instructor approval. Offered: Fall, Spring, Summer

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each student will spend at least 6 hours per week preparing for class. Attendance is critical in this class.

This course focuses on the practical and theoretical concepts of human communications and the styles used in personal, social and professional environments. Students will also acquire skills in critical thinking, perception, listening, emotional communication, verbal and non-verbal expressions and conflict resolution.

Prerequisites: None. Offered: Fall, Spring, Summer

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each student will spend at least 6 hours per week preparing for class. Attendance is critical in this class.