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Major Description

Marketing is a vast field, training people for multitudes of professions. It is also estimated that more than a third of all Americans have marketing activities in their positions. In addition, marketing is named one of the top 10 careers in demand in Minnesota.

Marketing is critical to the success of every organization, whether large or small, profit or nonprofit, product- or service-oriented. To provide quality customer service, these organizations must identify and research target markets, determine customer needs, and establish how products and services can most effectively be distributed, priced and promoted.

Business Marketing Specialist: This degree will provide the skills discussed in the Marketing Communications Specialist certificate, along with photography, management, budgeting and accounting, business communications, strategic planning and presentation skills.

Marketing Communications Specialist: A Marketing Communications Specialist possesses the knowledge of all general marketing concepts and skillfully uses these in the advancement of an organization. Knowledge includes consumer buying behavior, market segmentation, product life cycle, packaging, branding, pricing, advertising, sales promotion, public relations, personal selling, product distribution methods, and creation of a marketing plan. The specialist must also know the legal, behavioral, ethical, competitive, economic, technological and international factors affecting product, pricing, promotion, and marketing channel decisions.

Marketing Design Specialist: A Marketing Design Specialist possesses the knowledge of all general marketing concepts, along with the basics of graphic design and photography. In addition to the knowledge described in the Marketing Communications Specialist program, the Marketing Design Specialist graduate will also have an understanding of basic design, graphic design software, web site construction, editing, preparation of news releases, organization of publicity events and press conferences, and possess basic photography skills. The Marketing Design Specialist program is different from DCTC's Graphic Design program in that it concentrates on giving the student knowledge of all general marketing concepts along with the concepts of graphic design.

Marketing A.S. Degree: This marketing degree is designed to transfer to a four-year institution upon graduating from DCTC to receive a bachelor's degree.

Nature of Work

Marketing careers offer vast opportunities in promoting for large and small businesses, promotions and marketing departments, sales departments, retail stores, advertising agencies, marketing firms, market research companies, nonprofit organizations, service industries, web businesses and media-related industries.

Career Opportunities

Lori Garrick created professional portfolio
Lori Garrick created her professional portfolio, using the projects produced in her marketing classes. The portfolio is an important part of showing future employers her marketing skills.

Based on the vastness of the marketing profession and the many organizations that employ marketing professionals, students could become inside or outside sales representatives, product development specialists, product line assistant managers, distribution specialists, sales managers, event planners, marketing specialists, marketing assistants, account executives, telemarketing sales specialist, promotions coordinators, direct marketers, e-commerce marketers, customer service representatives, media planners, store assistant managers, advertising reps, marketing account reps, or market researchers.

Program Delivery

Students can begin this program during Fall, Spring, or Summer sessions. Day and online courses are offered. Full- or part-time starts are available.

After DCTC

DCTC has transfer agreements for this program with the following colleges: UW-Stout, UW-River Falls, Metropolitan State University, Bemidji State University, Capella University, College of St. Catherine, Southwest Minnesota State University, Cardinal Stritch and Saint Mary's University. See Transfer Credits for more information.

Student Outcomes

  1. Graduates of the program will be prepared for employment in a variety of areas within the marketing field.
  2. Students will understand the essentials of marketing such as advertising, direct marketing, public relations, promotions, sales, research, e-marketing, strategic planning, law and communications.
  3. See General Education outcome statement.

Academic Advisor

Dean

  • Gary Hebert
    Dean of Customized Training, Technology and Business and Professional Development

Faculty

Carie Statz 651-423-8622 carie.statz@dctc.edu BIO Blog
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