Marketing and Sales

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Overview

  • Delivery: Daytime or Online Classes
  • Start: Fall, Spring or Summer Semester, Full- or Part-Time
  • Location: Rosemount Campus, Apple Valley Site

Outcomes

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Marketing Program FootageAMA Club

Major Description

Marketing is a vast field with room for multitudes of professions. Experts estimate that more than one-third of all Americans have marketing activities in their positions.

Business Marketing: This program provides skills delivered in the Marketing Communications Specialist certificate along with photography, management, budgeting and accounting, business communications, strategic planning and presentation skills. These degrees can be completed online or in the classroom.

Marketing Communications Specialist: This program delivers knowledge of all general marketing concepts along with basic graphic design and photography. Graduates are versed in graphic design software, Web site construction, preparation of news releases, and organization of publicity events and press conferences. This certificate can be completed online or in the classroom.

Marketing Event Specialist: A marketing event specialist certificate uses knowledge in the areas of publicity, marketing communications writing, promotional marketing, budgeting, scheduling, advertising, and event planning to promote activities involving an event, such as a grand opening, open house, conference, trade show, and social event. These events are designed to bring a product, service, company, or concept to the attention of the public or a targeted audience. This certificate can be completed online or in the classroom.

Marketing Design Specialist: This program delivers knowledge of all general marketing concepts along with basic graphic design and photography. Graduates are versed in graphic design software, Web site construction, preparation of news releases, and organization of publicity events and press conferences. This program is available in the classroom and most courses are also available online.

Sales Specialist: This certificate gives students the skills associated with direct promotion of products and services to potential customers. Training includes basic sales, professional and management sales techniques, essentials of marketing, sales organization and operations, customer relations, professional standards and ethics, and consumer buying behavior. This certificate can be completed online or in the classroom.

Work Environment

Often situated in offices near top managers, marketing professionals manage challenging projects that are both creative and strategic to reach their organization's goals. Travel is required in many marketing positions.

Potential Job Titles

  • Commercial Marketing Specialist
  • Marketing Administrator
  • Marketing Coordinator
  • Brand Manager
  • Business Development Specialist
  • Media Planner
  • Sales Manager
  • Marketing Event Coordinator

Salary Data

  • Sales Manager
    Average Wage: $56.26/hour
    Top Earners: $80/hour
  • Marketing Manager
    Average Wage: $60.31/hour
    Top Earners: $80/hour

Academic Advisor

Dean

  • Gary Hebert
    Dean of Business, Technology & Customized Training

Instructors

Carie Statz 651-423-8622 carie.statz@dctc.edu BIO Blog

Credit for Prior Learning (CPL)

This program offers Credit for Prior Learning (CPL). Seek credit for life experience to accelerate your progress toward a degree, diploma, or certificate. Read More…

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