BUSN 1110 Business law and ethics affect every business, whether you are a for profit or nonprofit organization. Laws are not constant as they are interpreted by the courts which create vast uncertainty for business. Organizations must comply with the law, period. Ethics (like many laws) are not always clear; in fact, they are gray and we often learn from other organizations mistakes. Organizations should live by a "Code of Ethics" to promote ethical behavior at all levels, and advise individuals/employees on what to do when they observe or perceive something unethical. You will examine workplace issues impacting supervisory responsibilities and explore the influence of ethics on individuals and organizations. You will be introduced to the American legal system. Understand civil, criminal, contract, employment, and labor laws and how they affect business.** This course is cross-listed with MKTC2815.
ENTR 1170 Students taking this course will learn what it takes to own, operate, and grow a small business successfully. The student will learn the personal traits and characteristics necessary to succeed in the fast-paced small business environment. This course will also examine the various ways small business can start. Some of these ways include starting a business from scratch, buying an existing business, or buying a franchise. Various case studies will be examined as to why some businesses fail, while other succeed. In addition, the student will identify their individual strengths and weaknesses and will learn which of these areas help or hinder the success of small business ownership. Although there is no way to 100% "failure-proof" a business, the student will learn the three main secrets to launching a small business successfully.
Selling & Negotiating for Small Business Owners
ENTR - 1760: Selling & Negotiating for Small Business Owners
ENTR 1760 Your success as a business owner is directly related to your ability to sell yourself, your company, and your products or services. This course is ideal for the new business owner especially if they have never sold before. The entire sales process is clearly defined and broken down into seven steps that lead the student through all aspects of sales. Each student learns how to sell his or her own product or service and is given ample opportunity to practice selling his or her own products and services in a safe setting. In addition to learning how to sell, the student will also learn how to negotiate and will be able to practice negotiating skills in a safe environment. The student will learn the importance of a ?win/win? negotiation and learn the consequences when one party wins and the other party loses. The student will be part of a negotiation team and the team will be part of a negotiation role play. ** This course is cross-listed with MKTC1100.
ENTR 1860 This course will give the student all the necessary tools to create a business plan that gets results. The student will, during the course of the semester, create his or her own business plan, which is the main objective of the course. The business plan process will be broken down into five areas: vision, customers product/service, numbers, and team. Numerous business plans will be examined and good points and bad points will be examined in each. Students will also be given the opportunity to present their plans to the group in a safe setting and have them critiqued for clarity and effectiveness.
Capitalizing and Financial Management for Small Business
ENTR - 1920: Capitalizing and Financial Management for Small Business
ENTR 1920 This course will provide the student with the basics of raising money for his or her business, along with gaining a basic understanding of the financial management aspects of any small business. The student will be exposed to the various methods of raising both start-up capital and capital for continuing operations. The methods for raising money presented in the class include bank loans, SBA loans, other debt instruments, venture capital, equity financing, and Federal Grant opportunities. The student will also learn the basic, common-sense aspects of money management including understanding cash flow, basic spreadsheets, and monthly/quarterly and annual financial requirements for tax purposes.
MKTC 1000 Marketing is the building of business relationships between an organization and a consumer. This course examines the business function of marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine target markets best served by the organization, and decide upon appropriate products, services, and programs to serve these markets. Students will explore topics including legal issues, consumer behavior, ethics, competition, economics, technology, and global factors affecting product and services, pricing, promotion, personnel, and distribution decisions.