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|Digital Marketing Specialist - A.A.S. Degree||60 cr.||100% Online|
|Sales Specialist - Certificate||16 cr.||100% Online|
|Download the Digital Marketing Specialist DatasheetProgram Datasheet:|
Digital Marketing Specialist A.A.S. Degree: Digital marketing is using the right techniques to allow a marketer to promote in a digital world. While the basics of marketing still apply, digital marketing isn’t just another new channel for marketing. It’s a refreshingly new approach to marketing which offers a unique understanding of consumer behavior through a digital world. Today’s marketers must be well versed in social media, mobile marketing, analytics and more. Whether you are a recent graduate, accomplished marketing professional or looking to change careers, this program will provide you with the knowledge and skills to advance your career. You will learn a solid foundation of basic marketing concepts while obtaining a solid grasp of digital marketing management and strategies. This program combines theory with practical real-world experience.
Sales Specialist Certificate: Every company has a salesperson. Nothing happens in an organization until someone sells something. Most business executives start in a sales career and move into a management role after positively affecting profits of their companies through sales. If you intend to follow a corporate path, a career in sales prepares you for a variety of positions. This program gives students the skills associated with direct promotion of products and services to potential customers. Training includes basic sales techniques, general management and marketing concepts, customer relations, and consumer buying behavior.
The Marketing program at Dakota County Technical College is ranked #3 nationally on 20 Best Online Associates in Marketing Degree Programs by Best Marketing Degrees (BMD). It is also ranked #9 for the most Affordable Online Associate’s in Marketing Degree Programs. Read the full article at "The 10 Most Affordable Online Associate’s in Marketing Degree Programs."
The Principles of Marketing course (MKTC 1000) has earned the Quality Matters (QM) Certification Mark following a rigorous review process.
This program offers Credit for Prior Learning (CPL). Seek credit for life experience to accelerate your progress toward a degree, diploma, or certificate. Visit the Credit for Prior Learning page to learn more.
DCTC's Marketing instructors are organized, helping students through each step of their classwork. They made sure we understand each course and want us to succeed&ellips;always. As a student who wasn't typically good at school, I am now part of the Phi Theta Kappa honor society and I think the way the marketing classes are taught helps me stay on top of coursework.
I applied for jobs in communications but learned the hard way that a 1992 M.A. degree in communications didn't mean a lot to employers. That changed upon graduating from DCTC. Almost overnight three potential employers asked for interviews, which led to my current position with the Minnesota Department of Natural Resources. I can't say enough about the positive influence of DCTC, and I am living proof of its efficacy.
The information and hands-on experience are excellent and relevant to the marketing industry. The professors and staff are extremely helpful and available; thanks to their efforts I was able to find a rewarding internship to jumpstart my career. I couldn't be any happier with my choice of pursuing my marketing degree with DCTC and I highly recommend this program.
|Digital Marketing Specialist
A.A.S. Degree • 60 credits
Certificate • 16 credits
Each year, Dakota County Technical College and the DCTC Foundation make more than $200,000 in scholarships available to our students. Students are encouraged to create an account and apply for scholarships online.
Students looking for ways to help finance their college education can find part-time jobs on campus with various DCTC departments and programs. Deliver your completed Work-Study Application to the Office of Scholarships and Financial Aid and search for openings on Handshake. For more information, you can review Work Study Procedure.
Step 1: Apply now for financial aid. Complete the Free Application for Federal Student Aid (FAFSA)
DCTC's Federal School Code: 010402
Step 2: After receiving an official award letter from DCTC, you may apply online for a Federal Stafford Student Loan. Visit the Loans page for more information.
A digital marketing specialist oversees the implementation of different digital media programs for clients. You need writing skills for creating content, as you may be assigned to blogging or other writing for potential clients. You will be expected to have quick turn-around on projects and be a multi-tasker. You must thrive in an entrepreneurial setting, be able to accomplish tasks on your own, or as part of a team. You must be a self-starter and have strong project management skills. You need to be flexible and be able to adapt to the constant changes occurring in digital platforms, devices, and apps.
A sales professional needs to be goal-oriented and organized in a fast-paced environment, working in business-to-business sales and business-to-consumer sales. The day-to-day responsibilities of a sales representative can vary as significantly as the products and service the professional sells. They may work in an office, at home or while traveling for business. Sales reps need to commit to working hard and update themselves with evolving industry knowledge to gain new customers, retain them and be successful in sales.
According to CAREERwise Education, Minnesota's career, education and job resource, this career is in very high demand and there will be a need for about 7,644 new Marketing Managers to meet market demand between 2020-2030. This includes the demand due to replacement (workers leaving the occupation or retiring) as well as growth.
If you are looking to bring in any college credit, visit our Transfer To DCTC Resource Page and DCTC will help you through the process.
If you are looking to transfer to a 4-year institution after completing your degree, DCTC can help you through the process! Check out our Transfer From DCTC Resource Page.
Transferology is used to find out how your courses might transfer to DCTC and any of the participating schools in the Transferology network. Get an account for free and create a plan now!
The Digital Marketing Specialist program at DCTC is active throughout the year since it takes new students Summer Session and the Fall and Spring Semesters. The advisory committee for the Marketing and Sales Program meets twice a year to keep the courses current for industry needs. Many soon-to-be graduates are on their marketing internships throughout the year.
DCTC features active, industry-relevant clubs for Digital Marketing Specialist students right on campus. Getting involved in these clubs allows you to make the most of your college experience and gives you an edge when seeking employment in the digital marketing field.