Digital Marketing Specialist - A.A.S. Degree - Dakota County Technical College | DCTC - a 2-Year Minnesota School Offering Associate Degree, Certificate and Diploma Programs to the Twin Cities, MN

Digital Marketing Specialist - A.A.S. Degree

Digital marketing is using the right techniques to allow a marketer to promote in a digital world. While the basics of marketing still apply, digital marketing isn’t just another new channel for marketing. It’s a refreshingly new approach to marketing which offers a unique understanding of consumer behavior through a digital world. Today’s marketers must be well versed in social media, mobile marketing, analytics and more. Whether you are a recent graduate, accomplished marketing professional or looking to change careers, this program will provide you with the knowledge and skills to advance your career. You will learn a solid foundation of basic marketing concepts while obtaining a solid grasp of digital marketing management and strategies. This program combines theory with practical real-world experience.

Awards

The Marketing program at Dakota County Technical College is ranked #3 nationally on 20 Best Online Associates in Marketing Degree Programs by Best Marketing Degrees (BMD). It is also ranked #9 for the most Affordable Online Associate’s in Marketing Degree Programs. Read the full article at "The 10 Most Affordable Online Associate’s in Marketing Degree Programs."

The Principles of Marketing course (MKTC 1000) has earned the Quality Matters (QM) Certification Mark following a rigorous review process.

This is a sample course sequence. Please contact your program advisor regarding your academic plans.

Get the Digital Marketing Specialist Datasheet

2023-2024 Required Courses

First Year - Fall Semester

Course Title	Credits
COMS 1020 Interpersonal Communication COMS - 1020: Interpersonal Communication Description COMS 1020 This course is intended to increase student's awareness of the processes, models, and theories of interpersonal communication relative to relationships that impact people's personal and professional lives. Through self-analysis and reflection, case studies, practical application, and critical thinking, students will examine the influence of communicative behaviors on themselves, their personal relationships, groups, and society. Concepts include self-esteem, self-fulfilling prophecies, perception, ethics, emotion, conflict, cultural awareness, language, nonverbal communication, social media, and listening. Meets Goal 7. Meets MNTC Goal 1 Fall 2016 and after. Credits: 3 Prerequisites: None Corequisites: None Future Offering: Spring 2024 Summer 2024 MNTC Goals: 1,7 Course Outline: COMS1020 — PDF	3
MKTC 1000 Principles of Marketing MKTC - 1000: Principles of Marketing Description MKTC 1000 Marketing is the building of business relationships between an organization and a consumer. This course examines the business function of marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine target markets best served by the organization, and decide upon appropriate products, services, and programs to serve these markets. Students will explore topics including legal issues, consumer behavior, ethics, competition, economics, technology, and global factors affecting product and services, pricing, promotion, personnel, and distribution decisions. Credits: 3 Prerequisites: None Corequisites: None Future Offering: Spring 2024 Summer 2024 Course Outline: MKTC1000 — PDF	3
MKTC 1100 Fundamentals of Sales MKTC - 1100: Fundamentals of Sales Description MKTC 1100 Introduction of the basic principles and applications of the sales process as they may apply to industrial, wholesale and retail selling situations. Students will learn to apply these principles and techniques of persuasion to the tasks of selling themselves, ideas, services and merchandise. Techniques include prospecting and qualifying, planning and pre--approaching, approaching the customer, the sales presentation/demonstration, handling objections, closing the sale and post-sale service, follow-up with the customer, and customer relationship management (CRM). ** This course is cross-listed with ENTR1760. Credits: 3 Prerequisites: None Corequisites: None Future Offering: Spring 2024 Course Outline: MKTC1100 — PDF	3
MKTC 2506 Digital Marketing MKTC - 2506: Digital Marketing Description MKTC 2506 Digital marketing uses marketing strategies through electronic devices such as computers, tablets, and other mobile devices to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing. In this course, we will cover the what, why, and how of major current approaches, including online listening and monitoring, search engine optimization, search ads, email marketing, and participating in social media. The course is designed to offer knowledge on digital trends and teach students how to remain current as technology and devices evolve. In addition, students will receive relevant hands-on experience through assignments and exercises. Credits: 3 Prerequisites: None Corequisites: None Future Offering: None Course Outline: MKTC2506 — PDF	3
MKTC 2515 Digital SEM and Analytics MKTC - 2515: Digital SEM and Analytics Description MKTC 2515 The Digital SEM and Analytics teaches students digital knowledge of advanced search engine marketing and analytics skills. The course examines professional digital marketing execution techniques. The course focuses on the areas of analytics, analysis and reporting, and Search Engine Marketing (SEM). Through content analysis techniques, users learn to increase traffic through digital marketing initiatives such as blogs, paid advertising, and integration with traditional marketing measures. Prerequisites: none Credits: 3 Prerequisites: None Corequisites: None Future Offering: None Course Outline: MKTC2515 — PDF	3
Total Semester Credits:	15

First Year - Spring Semester

Course Title	Credits
ENGL 1150 Composition I ENGL - 1150: Composition I Description ENGL 1150 This course emphasizes the process of writing expository and persuasive essays using effective writing skills and a variety of research techniques. Also included in the course content are critical reading and logical reasoning. Meets MnTC Goal 1. Prerequisites: See course details in eServices for prerequisite information. Credits: 3 Prerequisites: Please go to E-Services to see Pre-requisites for this course Corequisites: None Future Offering: Spring 2024 Summer 2024 MNTC Goals: 1 Course Outline: ENGL1150 — PDF	3
MKTC 1150 Consumer and Professional Buying Behavior MKTC - 1150: Consumer and Professional Buying Behavior Description MKTC 1150 Course examines the principles of the behavioral sciences of psychology, sociology and anthropology and how these sciences are used in creating marketing communications plans aimed at consumer or business buyers. Specific topics include perception processes, lifestyle analysis, personality psychographics, motivation analysis and influence of groups on buying behaviors. Students gain knowledge including organizational structure, business-to-business buying behavior, and understanding and influencing multiple decision makers. Credits: 3 Prerequisites: None Corequisites: None Future Offering: Spring 2024 Course Outline: MKTC1150 — PDF	3
MKTC 2000 Advertising Practices and Procedures MKTC - 2000: Advertising Practices and Procedures Description MKTC 2000 Advertising uses both creative and critical thinking skills to create promotional communications to sell products and services to customers. This advertising course is designed to expose students to the many aspects and functions of promotional marketing. Students learn about advertising principles to support the creation and management of media campaigns. Topics discussed in this course include legal, ethical, and social responsibilities of advertisers, engagement and communication with target audiences, consumer behavior theories, uses of various media, relationship advertising, and the process of developing creative strategies. Credits: 3 Prerequisites: None Corequisites: None Future Offering: Spring 2024 Course Outline: MKTC2000 — PDF	3
MKTC 2507 Digital Media Tools MKTC - 2507: Digital Media Tools Description MKTC 2507 Explore the world of mobile marketing app, sites, and platforms, along with social media platforms for marketing. Examine the impact of new and emerging technologies available to a marketer. Assess the available new digital media tools to determine which ones make sense for individual businesses. Learn how to implement industry-leader social digital media tools. Credits: 3 Prerequisites: None Corequisites: None Future Offering: Spring 2024 Course Outline: MKTC2507 — PDF	3
MKTC 2815 Business Law MKTC - 2815: Business Law Description MKTC 2815 Examine workplace issues impacting supervisory responsibilities and explore the influence of ethics on individuals and organizations. You will be introduced to the American legal system. Understand civil, contract, employment, and labor laws and how they affect business, such as harassment, discrimination, TORTS, documentation and terminations. Prerequisites: None. ** This course is cross-listed with BUSN1110. Credits: 3 Prerequisites: None Corequisites: None Future Offering: Spring 2024 Course Outline: MKTC2815 — PDF	3
Total Semester Credits:	15

Second Year - Fall Semester

Course Title	Credits
MKTC 2105 Marketing Communications Writing MKTC - 2105: Marketing Communications Writing Description MKTC 2105 Course examines how to write advertising copy for all areas of marketing communications such as the Internet, public relations, news media, scriptwriting, business writing as well as for print, radio, television and collateral media. Prerequisites: None. Credits: 3 Prerequisites: None Corequisites: None Future Offering: None Course Outline: MKTC2105 — PDF	3
MKTC 2511 Web Development for Marketers MKTC - 2511: Web Development for Marketers Description MKTC 2511 Web development and digital marketing are important in successful marketing campaigns. Web development teams and marketing teams work together frequently, making it important for marketers to have a basic understanding of web development. Students will learn the basic tools of website development and coding to maintain web pages with various popular applications and web development languages. Techniques are taught to design sites that load fast, increase usability, and meet company objectives. Credits: 3 Prerequisites: None Corequisites: None Future Offering: None Course Outline: MKTC2511 — PDF	3
MKTC 2520 Video Content for Marketers MKTC - 2520: Video Content for Marketers Description MKTC 2520 Video content marketing involves everything from planning and producing a video to distributing and promoting it. This basic videography course examines the techniques of leveraging the power of marketing with video. The course analyzes the importance of the creation of shareable creative content that encourages engagement and conversion. Students will also learn how to use storytelling through video and optimize visual content for SEO. Credits: 2 Prerequisites: None Corequisites: None Future Offering: None Course Outline: MKTC2520 — PDF	2
MKTC 2600 Marketing Research MKTC - 2600: Marketing Research Description MKTC 2600 This course examines the processes and techniques used in securing, analyzing and creatively using information to identify marketing problems and opportunities. Businesses need current information on which to base their marketing decisions; this course studies research to help business determine marketing strategies and create plans for such objectives as product development, marketing promotional evaluations, operation efficiencies and client satisfaction. Prerequisite: None Credits: 3 Prerequisites: None Corequisites: None Future Offering: None Course Outline: MKTC2600 — PDF	3
General Education Credits (MnTC Goal 3) ‡ (MnTC Goal 3)" aria-hidden="true"> MNTC - 3: General Education Credits (MnTC Goal 3) Description MNTC 3 Credits: Prerequisites: None Corequisites: None Future Offering: None Course Outline: MNTC3 — PDF OR General Education Credits (MnTC Goal 4) ‡ (MnTC Goal 4)" aria-hidden="true"> MNTC - 4: General Education Credits (MnTC Goal 4) Description MNTC 4 Credits: Prerequisites: None Corequisites: None Future Offering: None Course Outline: MNTC4 — PDF	3
Total Semester Credits:	14

Second Year - Spring Semester

Course Title	Credits
General Education Credits (Any MnTC Goal Area) ‡ (Any MnTC Goal Area)" aria-hidden="true"> GENE - 0000: General Education Credits (Any MnTC Goal Area) Description GENE 0000 Credits: Prerequisites: None Corequisites: None Future Offering: None Course Outline: GENE0000 — PDF	6
MKTC 2550 International Marketing MKTC - 2550: International Marketing Description MKTC 2550 This course introduces students to the concepts and disciplines of international marketing. Students develop an understanding of the international environment and its impact on marketing. Topics include social and cultural influences; political, legal and financial considerations; exporting and importing; organizational alternatives; information sources; marketing-entry strategies; pricing and distribution; sales and communications practices; counter trade; and other current international marketing issues. Prerequisites: None. Credits: 3 Prerequisites: None Corequisites: None Future Offering: Spring 2024 Course Outline: MKTC2550 — PDF	3
MKTC 2605 Data Analytics MKTC - 2605: Data Analytics Description MKTC 2605 Take your career to the next level by showcasing your skills in data analytics. This course will teach you data analytics and management through best practices for managing data and preparing it for organizational use. With this knowledge, you'll understand how to analyze information to support your organization in achieving goals for growth, productivity, profitability, and performance. Credits: 3 Prerequisites: None Corequisites: None Future Offering: Spring 2024 Course Outline: MKTC2605 — PDF	3
MKTC 2900 Portfolio and Interviewing MKTC - 2900: Portfolio and Interviewing Description MKTC 2900 Students will prepare their portfolios for interviewing and showing potential employers. Students will also learn how to set-up interviews, develop interviewing skills and create their resumes and cover letters for job searches. Prerequisites: None. Credits: 1 Prerequisites: None Corequisites: None Future Offering: Spring 2024 Course Outline: MKTC2900 — PDF	1
MKTC 2970 Marketing Internship MKTC - 2970: Marketing Internship Description MKTC 2970 An internship experience provides the marketing student with an opportunity to explore career interests while applying knowledge and skills learned in courses through a work setting. The experience also helps students gain a clearer sense of what they still need to learn and provides an opportunity to build professional networks. Credits: Prerequisites: None Corequisites: None Future Offering: Spring 2024 Summer 2024 Course Outline: MKTC2970 — PDF	3
Total Semester Credits:	16

Total Credits:	60

‡ Select General Education electives from specified MnTC goal area or from any MnTC goals if none specified.