Digital marketing is using the right techniques to allow a marketer to promote in a digital world. While the basics of marketing still apply, digital marketing isn’t just another new channel for marketing. It’s a refreshingly new approach to marketing which offers a unique understanding of consumer behavior through a digital world. Today’s marketers must be well versed in social media, mobile marketing, analytics and more. Whether you are a recent graduate, accomplished marketing professional or looking to change careers, this program will provide you with the knowledge and skills to advance your career. You will learn a solid foundation of basic marketing concepts while obtaining a solid grasp of digital marketing management and strategies. This program combines theory with practical real-world experience.
The Marketing program at Dakota County Technical College is ranked #3 nationally on 20 Best Online Associates in Marketing Degree Programs by Best Marketing Degrees (BMD). It is also ranked #9 for the most Affordable Online Associate’s in Marketing Degree Programs. Read the full article at "The 10 Most Affordable Online Associate’s in Marketing Degree Programs."
The Principles of Marketing course (MKTC 1000) has earned the Quality Matters (QM) Certification Mark following a rigorous review process.
This is a sample course sequence. Please contact your program advisor regarding your academic plans.
Course Title | Credits |
---|---|
COMS 1020 Interpersonal Communication | 3 |
MKTC 1000 Principles of Marketing | 3 |
MKTC 1100 Fundamentals of Sales | 3 |
MKTC 2506 Digital Marketing | 3 |
MKTC 2515 Digital SEM and Analytics | 3 |
Total Semester Credits: | 15 |
Course Title | Credits |
---|---|
ENGL 1150 Composition I | 3 |
MKTC 1150 Consumer and Professional Buying Behavior | 3 |
MKTC 2000 Advertising Practices and Procedures | 3 |
MKTC 2507 Digital Media Tools | 3 |
MKTC 2815 Business Law | 3 |
Total Semester Credits: | 15 |
Course Title | Credits |
---|---|
MKTC 2105 Marketing Communications Writing | 3 |
MKTC 2511 Web Development for Marketers | 3 |
MKTC 2520 Video Content for Marketers | 2 |
MKTC 2600 Marketing Research | 3 |
General Education Credits (MnTC Goal 3) ‡
(MnTC Goal 3)" aria-hidden="true">
ORGeneral Education Credits (MnTC Goal 4) ‡ (MnTC Goal 4)" aria-hidden="true">
|
3 |
Total Semester Credits: | 14 |
Course Title | Credits |
---|---|
General Education Credits (Any MnTC Goal Area) ‡
(Any MnTC Goal Area)" aria-hidden="true">
|
6 |
MKTC 2550 International Marketing | 3 |
MKTC 2605 Data Analytics | 3 |
MKTC 2900 Portfolio and Interviewing | 1 |
MKTC 2970 Marketing Internship | 3 |
Total Semester Credits: | 16 |
Total Credits: | 60 |
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