Often a key department to the success of any business, marketing professionals work to develop strategies to meet the overall goals of the organization. Marketers can have creative or project management positions within a department. Professionals tend to work under deadlines set from managers, vendors or themselves. The role of a marketer can encompass creative, analytical, digital and administrative responsibilities which vary depending on the type and size of their employer. Travel or relocation can be part of the job. However, improved technology continues to increase telecommuting from home offices.
According to CAREERwise Education, Minnesota's career, education and job resource, there will be a need for about 8,621 new Marketing Managers to meet market demand between 2018-2028. This includes the demand due to replacement (workers leaving the occupation or retiring) as well as growth. This is high growth compared to other careers.