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|Marketing - A.S. Degree||60 cr.||100% Online|
|Download the Marketing DatasheetProgram Datasheet:|
Marketing professionals use their attention to detail and communication skills to create marketing messages that address their customer needs through various communication methods. Marketers develop strategies to benefit both internal audiences and external customers. Their ability to work in fast-paced environment, deadlineoriented environments is due to marketers being independent thinkers. This program provides knowledge of all general marketing concepts, along with managing projects, determining strategies to reach markets, coordinating the distribution of products, planning advertising and promotional campaigns, creating digital strategies to establish a strong web presence, analyzing data, and researching to assist in market planning.
The Marketing program at Dakota County Technical College is ranked #3 nationally on 20 Best Online Associates in Marketing Degree Programs by Best Marketing Degrees (BMD). It is also ranked #9 for the most Affordable Online Associate’s in Marketing Degree Programs. Read the full article at "The 10 Most Affordable Online Associate’s in Marketing Degree Programs."
The Principles of Marketing course (MKTC 1000) has earned the Quality Matters (QM) Certification Mark following a rigorous review process.
This program offers Credit for Prior Learning (CPL). Seek credit for life experience to accelerate your progress toward a degree, diploma, or certificate. Visit the Credit for Prior Learning page to learn more.
I was nervous about going back to school after 20 years, but I actually enjoyed being a student again. Learning new things that I could immediately apply to my work was exciting. The curriculum was right on point with many of the strategies and tactics directly impacting the work I was already doing.
Everything I've learned is completely relevant to the job I do and then some. I've been able to apply so much of my work in class to real-world scenarios. I also enjoyed some of my elective classes where I was able to incorporate some fun learning subjects that I probably wouldn't have otherwise.
I'm not sure people know how robust the program offerings are at DCTC. I'm not sure if I even realized how broad the range was until you start meeting other students and learn about the programs they are in. I also feel strongly that DCTC has some of the best professors. They are relatable, open, knowledgeable, patient and all-around great people. It was a pleasure to be in their classes! I'm so grateful, every single day, that I decided to go back to school. You'll learn exactly what you'll need for a successful career in marketing!
A.S. Degree • 60 credits
Each year, Dakota County Technical College and the DCTC Foundation make more than $200,000 in scholarships available to our students. Students are encouraged to create an account and apply for scholarships online.
Students looking for ways to help finance their college education can find part-time jobs on campus with various DCTC departments and programs. Deliver your completed Work-Study Application to the Office of Scholarships and Financial Aid and search for openings on Handshake. For more information, you can review Work Study Procedure.
Step 1: Apply now for financial aid. Complete the Free Application for Federal Student Aid (FAFSA)
DCTC's Federal School Code: 010402
Step 2: After receiving an official award letter from DCTC, you may apply online for a Federal Stafford Student Loan. Visit the Loans page for more information.
Often a key department to the success of any business, marketing professionals work to develop strategies to meet the overall goals of the organization. Marketers can have creative or project management positions within a department. Professionals tend to work under deadlines set from managers, vendors or themselves. The role of a marketer can encompass creative, analytical, digital and administrative responsibilities which vary depending on the type and size of their employer. Travel or relocation can be part of the job. However, improved technology continues to increase telecommuting from home offices.
According to CAREERwise Education, Minnesota's career, education and job resource, there will be a need for about 7,644 new Marketing Managers to meet market demand between 2020-2030. This includes the demand due to replacement (workers leaving the occupation or retiring) as well as growth. This is high growth compared to other careers.
If you are looking to bring in any college credit, visit our Transfer To DCTC Resource Page and DCTC will help you through the process.
If you are looking to transfer to a 4-year institution after completing your degree, DCTC can help you through the process! Check out our Transfer From DCTC Resource Page.
Transferology is used to find out how your courses might transfer to DCTC and any of the participating schools in the Transferology network. Get an account for free and create a plan now!
The Marketing program at DCTC is active throughout the year and makes headlines in college publications. Read about student and alumni success, as well as, accomplishments of our marketing instructors.
View the DCTC Marketing and Sales LinkedIn page.
Like us on Facebook for an inside view of the program.
DCTC features active, industry-relevant clubs for Marketing students right on campus. Getting involved in these clubs allows you to make the most of your college experience and gives you an edge when seeking employment in the business marketing field.