Course Outlines

Principles of Marketing — MKTC 1000

  1. Course Description
    • Credits: 3.00
    • Lecture Hours/Week: 3.00
    • Lab Hours/Week: 0.00
    • OJT Hours/Week: 0
    • Prerequisites: None
    • Corequisites: None
    • MnTC Goals: None
    Introduction to marketing terms, concepts, and skills useful in analyzing marketing problems. Covers legal, behavioral, ethical, competitive, economic, technological and international factors affecting product, pricing, promotion, and marketing channel decisions. Identify factors marketing managers take into account when creating a marketing plan, including buying behavior, market segmentation, product life cycle, packaging, branding, pricing, advertising, sales promotion, public relations, personal selling, and product distribution methods. DUAL NUMBERED WITH IDES2300. Prerequisites: None.
  2. Course Effective Dates: 6/3/02 – Present
  3. Outline of Major Content Areas
      As noted on course syllabus
  4. Learning Outcomes
    1. describe advertising management
    2. describe advertising message strategies
    3. describe concept of integrated marketing communications process
    4. describe media strategy and planning
    5. describe public relations programs and sponsorships
    6. describe the basics of Marketing Communications
    7. describe the basics of consumer buyer behaviors
    8. describe the concept of branding
    9. describe the idea of positioning
    10. describe the purpose of public relations events
    11. describe the responsibilities of the Federal Trade Commission
    12. describe the types of evaluation available for marketing
    13. describe types of trade promotions
    14. discuss branding for the internet
    15. discuss customer service on the internet
    16. discuss how to use data to develop marketing programs
    17. discuss marketing functions on the Internet
    18. discuss the importance of evaluation for integrated marketing
    19. discuss the objectives of database marketing
    20. discuss the objectives of direct marketing programs
    21. discuss the process of building a data warehouse
    22. explain advertising design theories
    23. explain business-to-business buyer behaviors
    24. explain business-to-business e-commerce
    25. explain direct marketing on the internet
    26. explain e-commerce components
    27. explain how to choose an advertising agency
    28. explain how to collect data for database marketing
    29. explain how to mine data for information
    30. explain permission marketing
    31. explain positioning
    32. explain sales support for the internet
    33. explain target market
    34. explain the basics of creating, rejuvenating, changing and conveying an image
    35. explain the functions of a public relations department
    36. explain the marketing mix
    37. explain the reasons for regulating marketing practices
    38. explain types of consumer promotions
    39. identify advertising objectives
    40. identify consumer and business segmentation
    41. identify e-commerce incentives
    42. identify governmental regulatory agencies
    43. identify marketing components of direct marketing
    44. identify media selection options
    45. identify new trends in business-to-business selling
    46. identify public relations stakeholders
    47. identify the codes of marketing communications ethics
    48. use the personal selling process
  5. Minnesota Transfer Curriculum Goal Area(s) and Competencies
  6. Learner Outcomes Assessment
      As noted on course syllabus
  7. Special Information
      None noted