Course Outlines

Business Plan Development — ENTR 1860

  1. Course Description
    • Credits: 3.00
    • Lecture Hours/Week: 3.00
    • Lab Hours/Week: 0.00
    • OJT Hours/Week: 0
    • Prerequisites: None
    • Corequisites: None
    • MnTC Goals: None
    This course will give the student all the necessary tools to create a business plan that gets results. The student will, during the course of the semester, create his or her own business plan, which is the main objective of the course. The business plan process will be broken down into five areas: vision, customers product/service, numbers, and team. Numerous business plans will be examined and good points and bad points will be examined in each. Students will also be given the opportunity to present their plans to the group in a safe setting and have them critiqued for clarity and effectiveness.
  2. Course Effective Dates: 8/15/04 – Present
  3. Outline of Major Content Areas
      As noted on course syllabus
  4. Learning Outcomes
    1. clearly define your product/service
    2. create Bios of key advisers or Board members
    3. create Bios of key employees
    4. create a background on your company that gets readers interested
    5. create a focused vision for your company
    6. create a marketing plan for your company
    7. create a mission statement for your business
    8. create a sales plan for your company
    9. create an Executive Summary as the presentation piece for your company
    10. define a "living" business plan
    11. define other targeted consumers of your product/service
    12. define the necessary elements of a business plan
    13. define your strategies for reaching your customers with your message
    14. define your target demographic (customers)
    15. determine the best format for your plan
    16. prepare financials on your company
    17. present a business plan to the class
    18. present a complete Executive Summary to the class
    19. present an "elevator-speech" on your company
    20. understand the assets of your company and how to protect them
    21. understand the entire sales process of your product/service
    22. understand the financial concepts of start up costs, overhead, gross profit and gross margins
    23. understand the importance of business plans and how they relate to success
    24. understand the needs of customers
  5. Minnesota Transfer Curriculum Goal Area(s) and Competencies
  6. Learner Outcomes Assessment
      As noted on course syllabus
  7. Special Information
      None noted