Course Outlines

Typography and Layout II — GRDT 2016

  1. Course Description
    • Credits: 3.00
    • Lecture Hours/Week: 2.00
    • Lab Hours/Week: 1.00
    • OJT Hours/Week: 0
    • Prerequisites:
      • GRDT 1016: Typography and Layout I
      • GRDT 1430: Adobe InDesign I
    • Corequisites: None
    • MnTC Goals: None
    This course covers advanced typography and page layout skills. Students develop greater understanding of type as a key element of design. The course concentrates on designing with type, understanding the relationship between type families and type styles, selecting type for emotional impact, and using color and texture in type. Additional topics include font and image copyright requirements, and use of type and images for web and motion graphics. Students work toward creating effective marketing and advertising pieces through the practical application of typography and composition. The use of visual concepts is explored. Development and completion of a variety of assignments place emphasis on methods using page layout software. Prerequisites: GRDT1016 & GRDT1430
  2. Course Effective Dates: 1/12/15 – Present
  3. Outline of Major Content Areas
      As noted on course syllabus
  4. Learning Outcomes
    1. Apply fine typographic detail in professional type layout
    2. Describe advertising approaches
    3. Describe font creation software
    4. Describe historical design influences on modern type and layout design
    5. Design a new typeface
    6. Design ad campaign
    7. Design comprehensive presentations
    8. Design editorial layout
    9. Design for non print applications
    10. Design integrated branding campaign
    11. Design packaging
    12. Design typographic visuals
    13. Design visuals in sequence
    14. Develop color palettes
    15. Develop sensitivity to formal qualities of letterforms
    16. Develop visual concepts
    17. Distinguish writing, lettering and typefaces
    18. Explore legibility and readability in type design
    19. Follow copyright law for use of fonts and image
    20. Identify design principles
    21. Identify layout formats
    22. Identify target market
    23. Manage fonts on the computer
    24. Select typefaces for design systems
    25. Shape verbal message through typographic design
    26. Solve design problems
    27. Utilize computer page layout software
    28. Utilize layout grids
    29. Utilize production methods
    30. Utilize visual proofreading technique
  5. Minnesota Transfer Curriculum Goal Area(s) and Competencies
  6. Learner Outcomes Assessment
      As noted on course syllabus
  7. Special Information
      None noted